Better Placed are delighted to be working with an amazing company who are looking for a Senior Content Designer to join their growing Marketing & Communications team. Reporting into the Head of Content, the purpose of this role is to:
- Support the delivery of the client's content strategy and marketing campaigns
- Produce quality digital content across the client's digital products and support marketing campaigns
- Measure the performance of content and use insights to inform content plans
Responsibilities
- Review existing content to ensure it remains useful to customers and up to date
- Produce new content that meets customers' and business needs
- Work with the company's clients and third party suppliers to ensure content is legally accurate
- Monitor the performance of content and report on its impact
- Proactively suggest content projects and improvements to digital products
- Manage stakeholders to ensure content deadlines are met
- Lead on content projects
- Set KPIs for projects
- Champion digital best practice and train others. This can include giving presentations to the company on the work of the content team
Essential Experience
- Sound knowledge of digital best practice, accessibility standards and search engine optimisation
- Experience using content management systems
- Expert at using principles of plain English to edit complex information into digital content that is concise, accurate, relevant, and suitable for a non-specialist audience
- Experience of using research and analytics to understand user needs and measure the effectiveness of content
- Experience of working across multiple digital products
- Experience of mapping customer journeys and writing user stories
- Experience of strong relationship management, demonstrating negotiating and influencing skills
