Paid Media Manager
Multi-Million, Consumer Retailer
The Brand:
- Heritage brand with over 50 years in the market. Iconic brand name
- Multi-million turnover brand
- Private equity backed, multi-million continued investment
- Double digit growth YOY
- Record breaking years and on track to have the best ever year
- Hugely talented Performance Marketing team - award winning individuals
- Fantastic relationship with Digital Marketing Agency.
The role:
- Manage the Paid Media strategy, driving new initiatives within the channels forward - full ownership. Multi-channel ; PPC, Paid Socuial & Display.
- Manage the agency who manages the activation of all Paid Ads.
- Manage the continued optimisation and therefore performance of the paid channels.
- Budget management, £multi-million+ PPC spend.
- Report on Paid campaign performance, spotting risks and opportunities. Plus solution offering.
- Typically building relationships with other teams including Brand & Marketing, as well as the digital agency supporting the delivery
Previous experience:
- Proven experience managing a PPC/ Paid Media strategy, ensuring successful campaign delivery (agency or client side). Experience with Google Ads and related tools.
- Managed similar sizable budgets is ideal.
- Previously worked in a fast pace and commercial environment, where you can share about exceeding targets.
- Naturally creative whilst using data to drive every decision - the perfect combination.
