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Paid Media Manager

  • Location: Manchester
  • Salary: Negotiable per year

Posted 12 months ago

  • Sector: Digital
  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Client: Client A1 Better Placed
  • Expiry Date: 06 April 2023
  • Job Ref: 38392_1678189491

Paid Media Manager

Multi-Million, Consumer Retailer

The Brand:

  • Heritage brand with over 50 years in the market. Iconic brand name
  • Multi-million turnover brand
  • Private equity backed, multi-million continued investment
  • Double digit growth YOY
  • Record breaking years and on track to have the best ever year
  • Hugely talented Performance Marketing team - award winning individuals
  • Fantastic relationship with Digital Marketing Agency.

The role:

  • Manage the Paid Media strategy, driving new initiatives within the channels forward - full ownership. Multi-channel ; PPC, Paid Socuial & Display.
  • Manage the agency who manages the activation of all Paid Ads.
  • Manage the continued optimisation and therefore performance of the paid channels.
  • Budget management, £multi-million+ PPC spend.
  • Report on Paid campaign performance, spotting risks and opportunities. Plus solution offering.
  • Typically building relationships with other teams including Brand & Marketing, as well as the digital agency supporting the delivery

Previous experience:

  • Proven experience managing a PPC/ Paid Media strategy, ensuring successful campaign delivery (agency or client side). Experience with Google Ads and related tools.
  • Managed similar sizable budgets is ideal.
  • Previously worked in a fast pace and commercial environment, where you can share about exceeding targets.
  • Naturally creative whilst using data to drive every decision - the perfect combination.