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Marketing Strategy Lead

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  • Location: Manchester
  • Salary: £60,000 per year
  • Job Type:Permanent

Posted 1 day ago

​Marketing Strategy Lead

Multi-site Retail

Warrington: Hybrid 3 days in the office, 2 WFH

£60,000

 

  • Our client is a £150+ million turnover, multi-site retail business. Private equity back

  • This is a new Senior Marketing role, reporting to the Marketing Director.

  • We’re looking for a strategic, data-driven, strategy and planning manager to lead in their next phase of growth.

 

Key Responsibilities:

  • Spearhead the Marketing Strategy plan, multi-channel. Supporting the businesses focus on driving commercial growth and footfall.

  • Oversee the businesses commercial performance, making impactful suggestion for future change/ data lead actions.

  • Monitor market dynamics, customer behaviour, and competitor activity to uncover new avenues for growth. Feeding back into the Marketing strategy.

  • Track and reporting on performance, use of dashboards, cohort analysis, and conversion tracking. (supported by the in-house Data/ Analytics team), providing regular insights and recommendations to stakeholders/ board.

  • Marketing team of 10, excellent channel specialist. You will work cross channel to support the Marketing Strategy. Leading and mentoring these teams.

 

What I’m looking for:

  • Experienced in a dedicated Marketing Strategy and Planning role, working cross channel.

  • Exceptional analytical abilities, strong Excel and data visualisation tools, ideally skilled at navigating complex data sets, building processes from the ground up, and converting insights into clear actions.

  • Confidence with segmentation analysis, conversion funnel tracking, and performance reporting.

  • Excellent communicator with the ability to build trust and influence stakeholders across a variety of levels and departments.

  • Results-driven, collaborative team player who thrives in a fast-paced, evolving environment.