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Marketing Executive - Insurance

  • Location: City of London
  • Salary: £30000 - £40000 per annum per year

Posted 18 days ago

  • Sector: Marketing
  • Contact: Louisa Guy
  • Contact Email: louisaguy@betterplaced.com
  • Client: Client A1 Better Placed
  • Expiry Date: 16 February 2023
  • Job Ref: 51751_1673954016

A well-established Insurance organisation with a specialism within the healthcare/medical sector, are currently growing and are seeking a Senior Marketing Executive to join the team. With an impressive heritage, a strong culture and an unparalleled reputation within the market this is a fantastic opportunity to come on board and really create impact from a marketing perspective.

As the Marketing Executive, you will be responsible for supporting the Marketing Manager in developing and implementing a Commercial Plan for a specified group or activity. Implement effective cross channel campaigns to maximise the impact of digital channels in recruitment and retention activity.

Key Duties:

  • Develop marketing communication plan for a given group or activity with guidance from a Marketing Manager.
  • Create personalised automated marketing campaigns across all channels using CRM software.
  • Create marketing literature working closely with the Marketing Manager.
  • Support colleagues in the marketing team by working on cross-segment projects as required.
  • Organise and support events and liaise with third party suppliers, including occasional attendance.
  • Create email marketing campaigns using email marketing software including selection of data, email build, testing, campaign mailing and analysis.
  • Create and maintain content using the content management system for the company websites and apps.

Key Requirements:

  • Experience of an omni channel approach integrating digital, social media and traditional marketing.
  • IT proficient with willingness and ability to learn software to support website maintenance, CRM, email campaigns, paid and organic search and online
  • A good understanding of marketing principles and how each element of the marketing mix impacts on the success of marketing activity.
  • Previous or current experience of working within a regulated environment (Financial Services/Insurance/Banking) would be desirable.

Central London Head Offices (Canary Wharf) - offering hybrid working (1-2 days in the office, the rest working from home)