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Head of Demand Generation

Posted 3 days ago

  • Contact: Louisa Harrison
  • Contact Email: louisaharrison@betterplaced.com
  • Contact Phone: 0113 236 4040
  • Expiry Date: 30 October 2025

​Head of Demand Generation | B2B | HubSpot

Location:Hybrid Manchester City Centre (2 days in the office, 3 days WFH)

Salary:£55,000-£60,000 + 10% Discretionary Annual Bonus


Are you a demand gen pro ready to shape a strategy from the ground up?


We’re hiring a Head of Demand Generation for a well-established, high-growth B2B finance business that’s investing in marketing for the first time, and they’re doing it properly.


You’ll report directly to a newly appointed, commercially savvy CMO who’s building the team from scratch. This is a rare chance to take full ownership of demand gen - strategy, tech stack, and execution - and really make your mark.

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What you’ll be doing:

  • Develop and lead the full-funnel demand generation strategy

  • Own HubSpot (Sales & Marketing Hubs) and manage all workflows, lead scoring, segmentation, reporting

  • Use Cognism to build targeted prospect lists for campaigns

  • Drive high-quality MQLs to an in-house Telemarketing team

  • Run integrated digital campaigns (LinkedIn, email, paid, SEO, website)

  • Report on funnel performance, campaign ROI, and lead progression

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What we’re looking for:

  • B2B demand gen experience - ideally in fintech, financial services, or SaaS

  • HubSpot superuser (Sales & Marketing Hubs)

  • Hands-on experience with Cognism or similar data tools

  • Great collaborator with Sales/Telemarketing

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Why this role?

  • Part of a wider marketing transformation – this is the first demand gen hire

  • Growing business with clear plans and momentum

  • Hybrid role – 2 days/week in Manchester city centre