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Demand Generation Manager

Posted 1 day ago

  • Contact: Louisa Harrison
  • Contact Email: louisaharrison@betterplaced.com
  • Contact Phone: 0113 236 4040
  • Expiry Date: 16 September 2025
  • Job Ref: LH 53336

Title: Demand Generation Manager – SaaS/B2B |

Location: Southwest London | Hybrid (3 days in the office, non-negotiable)

Salary:£50,000-£60,000 + Discretionary Bonus: 5%

We’re working with a fast-growing, PE-backed SaaS company in the B2B space that’s scaling at pace and looking for a Demand Generation Manager to join their talented marketing team.

This is a new role created off the back of steep growth. The company is PE-backed with unlimited resources, led by a CEO who truly trusts and empowers the marketing function – giving you real freedom and autonomy to deliver results. Retention here is exceptional, with team members staying anywhere from 5 to 20 years thanks to a fantastic culture and bright, brilliant colleagues.

What you’ll be doing:

  • Own performance marketing across LinkedIn, Google, and Bing, managing campaigns in-house

  • Design and execute ABM programmes (1:Many, 1:Few, 1:1) in close partnership with sales

  • Build, segment, and nurture audiences in HubSpot – automating workflows and lead scoring

  • Analyse campaign performance, deliver insights, and iterate fast for maximum impact

  • Partner with content and product marketing to ensure consistent messaging and strong creative assets


What we’re looking for (non-negotiables):

  • Proven performance marketing experience

  • Solid track record in ABM strategy and execution

  • 5+ years owning demand generation for B2B SaaS

  • HubSpot Marketing Hub expertise


Why you’ll love it here:

  • Hybrid: 3 days in the office (typically Tue, Wed, Thu)

  • Up to 5% bonus + competitive base salary

  • 28 days holiday + option to buy 5 more, plus bank holidays

  • PE-backed growth business with strong leadership and a fantastic culture

  • Real scope for development and progression in a high-performing team


If you’re looking for a role where you can combine strategy and hands-on execution in a business that’s going places, we’d love to hear from you.