Back to Job Search

Customer Insight Manager

  • Location: Liverpool, Liverpool, England, L1 0AF
  • Salary: Negotiable per year
  • Job Type:Permanent

Posted about 1 month ago

  • Sector: Marketing
  • Contact: Shauna Penistone
  • Contact Email: shaunapenistone@betterplaced.com
  • Expiry Date: 15 September 2021
  • Job Ref: 29805_1629124827

Are you an analyst looking for a step up into management or a Customer Insight Manager looking to work with one of the largest retailers in the UK? One of the most well-known consumer brands is looking for a Customer Insight Manager to join their fun and friendly team based in Chester. You will take ownership of segmentation within the business and help manage a migration to their new, state of the art CRM system.

This business is in the top 20 to work for in the UK and you will also benefit from a highly competitive remuneration, bonus package, a genuinely useful staff discount, progression path, learning and development opportunities, a world class working environment (which includes a Michelin star staff restaurant and onsite Costa and Subway!) , remote flexibility (1-2 days a week) and industry leading levels of job satisfaction.

As a Customer Insight Manager, you will have the following responsibilities:

  • Manage & develop a Customer Insight team, providing insight customer level performance
  • Support the CRM and Digital teams to measure performance, provide insight to make tangible impact and maximise return on investment
  • Own & develop customer segmentation in the business
  • Measure trading activity to understand the impact of the customer lifecycle, incrementality of trade levers and cost of sale
  • Identify and drive opportunities to increase customer lifetime value, improve service & increase profitability
  • Provide and communicate insight from projects to key stakeholders
  • Drive data driven decision making through A/B tests or other analysis

The ideal Customer Insight Manager will have the following experience:

  • An understanding of SQL
  • Strong communicator at all levels
  • Web analytics tool experience e.g. Google Analytics
  • The ability to work independently and be a strong team player
  • The ability to deliver accurate, relevant, and timely information
  • Highly numerate and analytical, with proficiency in Excel is required
  • Experience with statistical analysis software (R, Python, SAS or similar)

If this sounds like you and you'd like to progress within an award-winning business, then please apply below!

Keywords: CRM, database, customer insight, analytics, insight, google analytics, analyst, manager, head of, director, adobe analytics, sql, segmentation