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CRM Manager

  • Location: England
  • Salary: Negotiable per year

Posted about 1 year ago

  • Sector: Marketing
  • Contact: Claire Eason
  • Contact Email:
  • Client: Client A1 Better Placed
  • Expiry Date: 20 October 2022
  • Job Ref: 2021_1663699344

CRM Manager

Retail - Pure luxury. Iconic heritage brand

Greater Manchester - 1 day

I am looking for an experienced CRM Manager.

Role headlines:

  • Experienced in creating a new customer CRM strategy, looking at long term customer experience.
  • Confidence in seeing your vision through. Including investment in tech & resource.
  • Ideally your experience will lean toward retention and loyalty. Newly created loyalty programme roll out.
  • As always, focussed on new customer acquisition and increasing customer lifetime value.
  • Considerations include automation, new segmentation, A/B testing and loyalty.
  • Omni-channel, including how CRM works as part of the wider marketing strategy and where it could lead - across social media, digital marketing/ paid, brand marketing and retail marketing (all with channel owners).

Key responsibilities in this role include:

  • Support the development and delivery of the new CRM marketing strategy. Including email marketing calendar and campaign delivery.
  • Drive growth of customer database - both online and in store.
  • Devise best in class onsite customer journey review, AB testing for optimisation.
  • Produce performance reports, keep on top of the success of campaigns.
  • Develop actionable insights and future strategies.
  • Support the brands Omni-channel loyalty programme.
  • Manage the customer lifecycle data e.g. acquisition, retention and VIP initiatives

What I'm looking for:

  • Strong CRM career with proven success in delivering CRM/ Loyalty programmes and implementing effective CRM campaigns
  • Experience planning and optimising end to end customer journey communication.
  • Strong email automation platform experience is ideal.
  • Confident and experienced with journey building, complex segmentation and profiling of databases.
  • Keen eye for creative and copy.
  • Experience in reporting and digital analytics. Ability to apply logic to data and manipulate and read data to develop strategies. Ability to make future recommends.