Better Place are working with a financial services company based In the midlands. This company work in the non for profit sector that provides specialist banking services to trade unions, charities and other organisations.
This role is Responsible for creating and developing new targeted campaigns and integrated journeys, with the primary focus on generating opportunities/leads. Supporting the rest of the marketing team with campaigns and journeys for generated content, commercial propositions, and other types of marketing activity.
- Management and monitoring of multiple lead nurture programs/scoring & customer segmentation, conducting regular reviews, and analysis to help ensure leads are progressed through the sales funnel.
- Identify, develop and execute (where possible) automated customer journeys, measuring drop off points, and proposing new initiatives to ensure effective engagement of customers and prospects alike
- Responsible for developing campaign rules and logic, model requirements and data feeds - all into the Salesforce Marketing Cloud platform, working to data protection and GDPR principles.
- Own lead generation targets.
- Use Pay Per Click budget to support lead generation activity, and explore other digital campaign opportunities.
- Own optimisation of the Clients website; ensuring optimal customer journey and customer experience.
- Business owner of the clients cookie policy; implementing the policy and maintaining/ assessing consent rules.
- Lead marketing permissions activity, deliver change where needed to remain compliant as well as building the clients opportunity to communicate to more businesses.
- Marketing Automation Expert: using CRM insight to recommend and build automated customer engagement programmes, based on customer segmentation, behaviour and current product holding cross-sell programs focused on delivering sales, awareness and engagement.
- Ensure all Salesforce Marketing Cloud change processes are completed correctly and tested with strict QA/UAT processes.
- Routinely audit the salesforce database to ensure data is high quality, and to ensure we remain compliant
- Proactively recommend changes to Sales Force to capitalise on salesforce capabilities and to deliver successful campaign execution, ensuring collaboration with key stakeholders.
- Supporting the Head of Proposition and Brand with the development of all other ad hoc campaigns activity to support business plans (product, brand, regulatory), ensuring cross-business engagement and senior stakeholder buy-in.
- Liaise with relevant the clients Connect members to ensure high quality customer experience and campaign execution. Present campaign activity to the clients Connect team before launch, propose and deliver outbound campaigns.
- Manage and own the results campaign dashboard within Salesforce including web, email, leads generated and conversion into sales
Key Competencies:
- Expert Knowledge of working with a CRM system and sales processes (preferably salesforce/ Marketing Cloud/ Journey Builder (or equivalent) across all aspects of automating campaigns, data flows and processes
- Technically proficient with various email, CRM (Salesforce) and automation platforms: Eloqua (Oracle), IBM Silverpop/Watson (Acoustic), Pardot, Marketo or other similar enterprise platforms.
- Significant experience of leading Martech projects, with a high level of technical experience, conduit between IT team/ salesforce.
- ability to manage a highly complex and technically diverse range of requirements such as analysis, campaigns and operational sales, and delivering solutions technically
Benefits
- 30 days holiday plus bank holidays.
- Personal cover on our health cash plan and biennial health screening.
- Flexible wellbeing benefits including private medical insurance.
- Season ticket loan for car parks and public transport.
- Company pension scheme.
- Access to Brindleyplace discounts and Perkbox®
This is a great opportunity! Apply now!
