Digital Marketing Lead - initially a 6 month project

Day Rate - Negotiable (Inside IR35)

Leeds/Hybrid (2 days in the office, 3 days working from home) - must be a commutable distance from West Yorkshire to be considered for this opportunity.

We are seeking a Digital Marketing Specialist to join a leading European Financial Services business with HQ in Leeds. Expected to hit the ground on a digital project to plan, deliver and optimise the Regional Digital Marketing strategy including PPC and SEO.

Working with the digital media agency, your task is to delver the plan for increasing traffic to the website and increasing digital conversion. You will have line management responsibility of 1 direct report who will be responsible for onsite conversion rate optimisation and AB testing.

Key Responsibilities:

Managing and optimising PPC activity; management of the digital agency ensuring best strategies are deployed.
Managing PPC budget, recommending optimum investment levels to align with business objectives.
Deliver the SEO content plan to improve website traffic and user experience.
Oversee work load of 1 direct repot (Digital Optimisation Specialist)

Key Requirements:

Strong paid media and SEO experience
Experience of setting up a regional SEM plan from scratch
Line Management experience
Financial Services and experience of DACH market desirable.

Immediate start - initially a 6 month project, potential to be extended.