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Consumer Marketing Analyst

  • Location: Leeds
  • Salary: Up to £30000 per annum per year

Posted about 1 month ago

  • Sector: FMCG
  • Contact: Leah Ross
  • Contact Email:
  • Expiry Date: 24 September 2023
  • Job Ref: 3456_1692959699

🌟 Join one of the most exciting, purpose driven consumer brands as a Consumer Marketing Analyst 🌟

Up to £30,000

Are you a data-driven strategist with a passion for unravelling consumer behaviour?

Do you possess the analytical prowess to turn raw data into actionable insights that drive impactful marketing campaigns?

If so, we have the perfect role for you!

Company info:

One of the most exciting, purpose driven consumer brands! They take pride in creating products that resonate with consumers and enhance their everyday experiences. As one of the market leaders, they are dedicated to staying ahead of trends, understanding our audience, and delivering excellence in every aspect.

This role includes conducting in-depth research, market surveillance, and evaluating competitor and consumer behaviours. The clear presentation and communication of findings to the business facilitates informed decision making and strategy development.

What You'll Do:

  • Market & Competitor Analysis: Conduct market surveillance to monitor, analyse and gather insights on competitor activities, pricing strategies, product offerings, and market positioning.
  • Market Research: Conduct research to gather data on market trends, customer preferences, and competitive intelligence. Utilize a variety of sources, including market reports, industry publications, surveys, and online databases.
  • Consumer Research: Assist the Product & Business team in planning and analysing consumer research, including studies, surveys, focus groups, and interviews, to gather and interpret insights on consumer buying habits, preferences, and behaviours.
  • Sales Data Analysis: Analyse sales data to identify insight and opportunities, and challenges. Create sales reports, dashboards, and presentations that communicate insights to stakeholders.
  • Commercial modelling: Use historical data and market insights to develop revenue models to estimate future demand for products.
  • Data Analysis: Collect, clean, and analyse data to extract meaningful insights and trends. Translate complex data findings into actionable recommendations. Ensure data accuracy, consistency, and reliability.
  • Report Generation: Create comprehensive reports, presentations, and visualizations that communicate insights effectively and recommendations to stakeholders.

What you'll need:

  • Proven experience in marketing analytics, data analysis, or related roles.
  • Proficiency in data analysis tools such as Excel, Google Analytics, and data visualization tools.
  • Strong analytical mindset with the ability to derive actionable insights from complex datasets.
  • Excellent communication skills to convey complex findings to both technical and non-technical stakeholders.
  • Detail-oriented approach to ensure accuracy and reliability of data-driven insights.
  • Passion for consumer brands and a curiosity to understand what makes consumers tick.

Perks and Benefits:

  • Competitive salary and performance-based bonuses.
  • Collaborative and dynamic work environment.
  • Opportunities for professional growth and development.
  • Access to cutting-edge tools and technologies.