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Web Analytics Manager

  • Location: Manchester
  • Salary: £35000 - £50000 per annum per year
  • Job Type:Permanent

Posted about 1 year ago

  • Sector: Digital
  • Contact: Shauna Penistone
  • Contact Email:
  • Expiry Date: 06 August 2021
  • Job Ref: 29860_1625653646

A nationally recognised consumer tech brand that turns over £100 million per year is undergoing significant investment in their onsite analytics and are looking to appoint a Web Analytics Manager to help lead their transformation into becoming a more UX centric business. This is a really exciting opportunity as they are on the precipice of building out their Analytics function so it's a perfect time to be joining if you're looking for genuine progression and self development.

You will also benefit from:


  • Great culture with a 4.2 star rating on Glassdoor
  • Onsite canteen and golf course
  • 2 days in the office
  • Free central Manchester parking
  • Genuinely useful staff discount
  • Share incentive plan
  • Flexible working

As a Web Analytics Manager, you will have the following responsibilities:

  • Drive and deliver actionable insights to optimise the website increasing revenue/user and improving the customer journey
  • Measure trading activity to understand the impact of the customer lifecycle, incrementality of trade levers and cost of sale
  • Identify and drive opportunities to increase customer lifetime value, improve service & increase profitability
  • Work with Trade & Marketing teams to create/automate reports to measure performance and provide tools and/or insight for others to make tangible impact
  • Manage the web analytics team
  • Provide and communicate insight from projects to key stakeholders
  • Manage agency relationships for our Web Analytics tool suite
  • Own the event tagging and reporting metrics for the website
  • Work with the wider marketing team to analyse marketing campaigns to maximise return on investment
  • Drive data driven decision making through A/B tests or other analysis
  • Grow analytics and data driven thinking in the wider team through training
  • Ad hoc web analytics data and analysis for wider team

We are looking for candidates with the following experience:

  • 2+ years' experience in a Web Analytics Manager role ideally in a travel/ eCommerce/ fast paced consumer business
  • Advanced Google Analytics skills and proven experience turning data into useful insights
  • Strong communication skills and commercial awareness
  • Experience either mentoring junior analysts or having direct line reports
  • Stakeholder management skills and experience working with a wider marketing department

If you're looking to have a significant impact in one of the biggest tech brands in the UK please apply below!

Keywords: web analytics, onsite analyst, conversion, optimisation, google analytics, adobe analytics, manager, executive, head of, Manchester, Liverpool, Birmingham, central

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