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Social Media Manager

  • Location: Birmingham
  • Salary: Negotiable per year

Posted about 1 month ago

  • Sector: Digital
  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Client: Client A1 Better Placed
  • Expiry Date: 22 February 2024
  • Job Ref: 29211_1706026907

Job Title: Social Media Manager

Location: Greater Birmingham (Hybrid 3 days office/2 days remote)

Highlights:

  • Over 25 years trading experience
  • £1 Billion Turnover
  • Record breaking year for the past 5 years
  • Global, UK, Europe and USA.

About Us:

My client are a leading global retailer and renowned luxury consumer goods brand.

They have created a centre of excellence in the marketing team and have hired some fantastic talent across Marketing/ Brand, Digital, CRM, Insights & Analytics. They are a brand lead by Marketing but supported by Data - keeping the customer and customer experience as the focus.

Committed to innovation, customer satisfaction, and a dynamic work culture, they are looking for a talented Social Media Manager to join their team in Birmingham (about 10/15 minutes from the centre, hybrid).

This is an exciting opportunity to be part of a thriving business with real care and appreciation for content and creative. So lots of creative freedom and risk taking.

Role Overview:

As Social Media Manager, you will play a pivotal role in shaping and executing their Social Media strategy, all channels.

Primarily across Organic Social, as well as Paid Social (70%/ 30% split). It's a really interesting role with the balance of the content and creative side of organic Social, promoting when necessary via Paid Social Ads. Cira £100k per year budget.

Key Responsibilities:

  • Manage the Social Media strategy and accounts including scheduling posts and community management across Instagram, Facebook, X, YouTube and LinkedIn
  • Reporting on performance, making recommendations and reporting.
  • Monitoring market, industry and social trends and platform feature enhancements
  • Content planning and development
  • Ensuring Social content consistency across all channels and wider marketing/ digital campaigns
  • You will work with the creative team to develop relevant content that showcases our brand values.
  • You should have excellent writing skills and be able to adapt your tone of voice to meet the needs of the different audiences
  • You'll grow both followers and engagement across all major social media platforms, keeping up to date with trends and algorithms
  • Hands on promotion of Paid Social Ads where necessary. So prior experience here is ideal.

What I'm looking for:

  • Demonstrable experience in a previous dedicated Social Media role.
  • Experience in growing and maintaining a large social media audience for a brand
  • Experience of working with content creators
  • Detailed understanding of what creative content works best on social media
  • The ability to interpret data and provide actionable insights or recommendations
  • A deep understanding of social media platforms, in particular Instagram, Facebook, Twitter, YouTube, and LinkedIn