SEO Specialist
Travel. Consumer Industry
Derby
Hybrid (3 days in 2 WFH)
£35,000 - £45,000
The Package:
Competitive salary and regular reviews
Extremely competitive benefits package, including:
- Bonus
- 30 days holiday (+8 BH)
- Huge discounts across multiple brands
- Fantastic office environment
- Hybrid 2 days in/ 3 WFH.
The Brand:
Heritage brand with over 100 years in the market. Iconic brand name
Multi-million turnover brand
Double digit growth YOY
Record breaking years and on track to have the best ever year
Hugely talented Digital Marketing team – award winning individual
A team that are genuinely enthusiastic, driven and risk takers
The role:
Reporting into the Head of SEO, supported by the wider SEO and Digital Marketing team.
Support the development of the SEO strategy, working with local technology and local marketing teams to implement.
Perform keyword research for all brands and key markets and help define ranking approach and strategy for each brand
Recommended approach to optimising technical SEO and on-site strategy
Work with the local brand marketing teams to ensure that their PR, content, and social strategies are maximising their potential from an SEO rankings perspective
Work with the Digital Product Team to ensure that the websites are optimising both for user experience and SEO ranking potential
Drive the use of technology, tools and data to streamline processes, efficiencies and drive decision-making in order to support improvements.
Summarise, analyse and present results, using the findings to feed back into strategy formulation
Manage and work with external partners and agencies to maximising output and performance as required
Adopt a continual 'test and learn' approach to all SEO activities
Research competitor activity and reporting on findings, gap analysis, etc.
Previous experience:
4 years experience in an SEO role, ideally in a travel or retail environment (whether that be for the retailer itself or agency side with travel or retail clients).
Strong technical knowledge and understanding with a flair for all things digital
Experience in user experience and website optimisation, usability studies and A/B testing.
Excellent quantitative analysis skills, with an intuitive mind and great problem-solving skills
Driven, self-starter
Effective and engaging communicator
Excellent relationship building skills
Experience of working in a matrixed organisation
Experience of remote working and distributed teams