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SEO Specialist

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  • Location: Derby
  • Salary: £35,000 - £45,000 per year
  • Job Type:Permanent

Posted about 1 month ago

  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Client: Client A1 Better Placed
  • Expiry Date: 14 July 2024
  • Job Ref: CE202-02

SEO Specialist

Travel. Consumer Industry

Derby

Hybrid (3 days in 2 WFH)

£35,000 - £45,000


The Package:

  • Competitive salary and regular reviews

  • Extremely competitive benefits package, including:

- Bonus

- 30 days holiday (+8 BH)

- Huge discounts across multiple brands

- Fantastic office environment

- Hybrid 2 days in/ 3 WFH.


The Brand:

  • Heritage brand with over 100 years in the market. Iconic brand name

  • Multi-million turnover brand

  • Double digit growth YOY

  • Record breaking years and on track to have the best ever year

  • Hugely talented Digital Marketing team – award winning individual

  • A team that are genuinely enthusiastic, driven and risk takers


The role:

  • Reporting into the Head of SEO, supported by the wider SEO and Digital Marketing team.

  • Support the development of the SEO strategy, working with local technology and local marketing teams to implement.

  • Perform keyword research for all brands and key markets and help define ranking approach and strategy for each brand

  • Recommended approach to optimising technical SEO and on-site strategy

  • Work with the local brand marketing teams to ensure that their PR, content, and social strategies are maximising their potential from an SEO rankings perspective

  • Work with the Digital Product Team to ensure that the websites are optimising both for user experience and SEO ranking potential

  • Drive the use of technology, tools and data to streamline processes, efficiencies and drive decision-making in order to support improvements.

  • Summarise, analyse and present results, using the findings to feed back into strategy formulation

  • Manage and work with external partners and agencies to maximising output and performance as required

  • Adopt a continual 'test and learn' approach to all SEO activities

  • Research competitor activity and reporting on findings, gap analysis, etc.



Previous experience:

  • 4 years experience in an SEO role, ideally in a travel or retail environment (whether that be for the retailer itself or agency side with travel or retail clients).

  • Strong technical knowledge and understanding with a flair for all things digital

  • Experience in user experience and website optimisation, usability studies and A/B testing.

  • Excellent quantitative analysis skills, with an intuitive mind and great problem-solving skills

  • Driven, self-starter

  • Effective and engaging communicator

  • Excellent relationship building skills

  • Experience of working in a matrixed organisation

  • Experience of remote working and distributed teams