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Senior Marketing Manager

  • Location: England
  • Salary: Negotiable per year

Posted about 1 month ago

  • Sector: CPG
  • Contact: Sophie Brocklebank-Fowler
  • Contact Email: sophiebrocklebank-fowler@betterplaced.com
  • Client: Client A1 Better Placed
  • Expiry Date: 28 February 2024
  • Job Ref: 52611_1706544715

GEN Z BRAND having huge success in Europe & America. This role will be driving it's success in the UK. This role will mainly be remote with some travel.

You MUST be from a brand background within FMCG or a lifestyle brand

You MUST have had success with influencer, tiktok, instagram marketing

You MUST have experience working on a brand that understanding the GenZ market

RESPONSIBILITES

  • Leading marketing activities GB & I, delivering best in-class consumer experiences.
  • Adopting Global/regional brand story-selling to ensure impactful brand building, consumer experiences, product launches, executing winning instore activation, online communication, and partnership activities.
  • Work in close collaboration with distributor marketing & commercial teams, customers, partners, and global and EMEA marketing team to ensure successful launch and development of this brand in GB & I
  • Developing and deploying GB & I annual business plan
  • Lead GB & I Marketing team
  • Be Ambassador no 1 in GB & I
  • Will manage a team of 3

SKILLS

  • Strong proven track record of driving FMCG/lifestyle brand for minimum 5 yrs
  • Extensive experience from senior roles within marketing including, but not limited to, brand strategy, consumer insights, concept development, performance marketing, digital marketing, SEO, trade marketing and more
  • Experience of working in an international fast paced environment
  • Entrepreneurial drive and "can do" mind set
  • Strong strategic, commercial mindset with the ability to work independently.
  • An appreciated leader who is team oriented and who fosters a winning and collaborative culture
  • Commercial understanding

PERSONAL TRAITS

  • Flexible and open minded attitude
  • Strong communication skills
  • Can do -attitude
  • Handles pressure and high workload well
  • Strong decision making
  • Full picture thinking