GEN Z BRAND having huge success in Europe & America. This role will be driving it's success in the UK. This role will mainly be remote with some travel.
You MUST be from a brand background within FMCG or a lifestyle brand
You MUST have had success with influencer, tiktok, instagram marketing
You MUST have experience working on a brand that understanding the GenZ market
RESPONSIBILITES
- Leading marketing activities GB & I, delivering best in-class consumer experiences.
- Adopting Global/regional brand story-selling to ensure impactful brand building, consumer experiences, product launches, executing winning instore activation, online communication, and partnership activities.
- Work in close collaboration with distributor marketing & commercial teams, customers, partners, and global and EMEA marketing team to ensure successful launch and development of this brand in GB & I
- Developing and deploying GB & I annual business plan
- Lead GB & I Marketing team
- Be Ambassador no 1 in GB & I
- Will manage a team of 3
SKILLS
- Strong proven track record of driving FMCG/lifestyle brand for minimum 5 yrs
- Extensive experience from senior roles within marketing including, but not limited to, brand strategy, consumer insights, concept development, performance marketing, digital marketing, SEO, trade marketing and more
- Experience of working in an international fast paced environment
- Entrepreneurial drive and "can do" mind set
- Strong strategic, commercial mindset with the ability to work independently.
- An appreciated leader who is team oriented and who fosters a winning and collaborative culture
- Commercial understanding
PERSONAL TRAITS
- Flexible and open minded attitude
- Strong communication skills
- Can do -attitude
- Handles pressure and high workload well
- Strong decision making
- Full picture thinking
