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Senior Marketing Executive

  • Location: Bradford
  • Salary: £25000 - £30000 per annum per year
  • Job Type:Permanent

Posted 16 days ago

  • Sector: Marketing
  • Contact: Jessica
  • Contact Email: JessicaWilliams@betterplaced.com
  • Expiry Date: 10 July 2022
  • Job Ref: 51154_1654851519

Better Placed are recruiting for the number 1 trusted provider of learning materials in the UK. They are currently looking for a Senior Marketing Executive to join their team.

Day to day responsibilities:

  • Help create and execute the annual marketing plan/plans for the business.
  • Devise, execute and provide post campaign analysis of a wide range of marketing campaigns to support both businesses; including traditional, digital and social campaigns; newsletters, PR and promotions.
  • Conduct market research, competitor analysis and customer satisfaction surveys, analysing results, identifying trends and reporting on findings
  • Work in collaboration with a range of stakeholders to fully understand briefs, desired outcomes and how ROI will be assessed
  • Coordinate the preparation of a range of marketing materials. Including writing copy, proofreading and editing, and producing design briefs for Graphic Design
  • Review and track the effectiveness of campaigns, providing detailed ROI analysis reports and making recommendations post campaign
  • Contribute to the development and implementation of marketing calendars for both businesses
  • Work in collaboration with the conference stakeholder team to plan, organise, and promote the brands Conference "The Future of First Aid"
  • When required assist in organising and attending conferences, seminars, receptions, and exhibitions
  • Update and develop all digital media including the company websites
  • Manage social media accounts and generate content to share and build the community and explore opportunities to further enhance customer relationships
  • Responsible for keeping up to date with the industry and related sectors
  • Assist in photo shoots
  • Liaise with a range of stakeholders including customers, colleagues, suppliers and partner organisations
  • Perform any other reasonable duties required by the businesses and the Marketing Team Leader / Head of Marketing and Sales
  • Demonstrate the company values, having a positive and supportive attitude with colleagues, customers and external contacts.
  • Meet all service levels, KPIs and other measures of success as agreed for your role.
  • Perform any other reasonable duties required on behalf of the business and management.

Skills, Knowledge and Behaviors:

  • Strong attention to detail and excellent personal organisation skills.
  • Excellent interpersonal and communication skills - able to build good working relationships at all levels.
  • Skilled at a variety of engagement methods, including presentations; preparing reports and business cases; facilitation of meetings / events / focus groups etc.
  • Evidence drive and determination through results.
  • Demonstrates creativity and the ability to problem solve / drive change forwards.
  • Excellent numeracy skills.
  • Strong interpersonal skills, demonstrates influencing and negotiation skills.
  • Commercial awareness - able to demonstrate strong awareness of the sector we operate in / key competitors; identifies and leverages revenue opportunities.
  • Keeps abreast of latest changes in MarComms.
  • Personal resilience demonstrated through the effective management of difficult conversations / situations - investigating and taking ownership of issues through to resolution.
  • Working knowledge of MS-Office - experience of other customised IT systems an advantage.
  • Good team working behaviours alongside the ability to work independently.
  • Ability to prioritise workload and carry out multiple tasks simultaneously.
  • Flexible approach to work with a focus on delivery to deadlines and high standards.

Benefits:

  • Full time 36.25 hours a week
  • Permanent contract
  • Salary up to £30K depending on experience + benefits
  • Work base Bradford but with the opportunity to work flexibly for some of the week
  • Holidays 25 a year + bank holidays
  • Pension auto enrollment into company pension scheme

This is a great opportunity- apply now!