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Senior CRM Manager

  • Location: West Midlands
  • Salary: Negotiable per year

Posted about 1 month ago

  • Sector: Marketing
  • Contact: Alison Livesey
  • Contact Email:
  • Start Date: ASAP
  • Expiry Date: 14 April 2024
  • Job Ref: 52561_1710513041

Our client is a super high growth D2C brand who are looking to expand their Customer team.

They are fast paced and values driven. At the core of those values is an entrepreneurial spirit that challenges conventional thinking.

The company care about their employees and care about the environment - they are proudly certified carbon neutral.

They have a loyal customer set and strong year on year growth.

Key to their continued success is the hiring of a talented Senior CRM Manager to manage their online customer lifecycle to increase database growth, retention and LTV.

They recruit talented people from a diverse range of backgrounds and cultures, providing equality and inclusivity for all to join their team regardless of age, sex, race, sexual orientation, disability, or culture.

The role

  • Own and develop CRM strategy across the full customer journey to drive commercial value
  • Use data to form actionable insight to which informs customer journey design
  • Define campaign proposition and messaging
  • Work closely with colleagues in the wider marketing team to ensure campaigns delight the customer are delivered on time and to brief
  • Implement test and learn utilising Klaviyo to its fullest potential
  • Continuously optimise CRM programmes to increase reach
  • Optimise opt-in rate at the point of acquisition
  • Keep a keen eye on developments in CRM best practice and share that with colleagues

The person

  • Proven success delivering CRM strategies which hit business KPIs
  • Experience creating customer journeys that increase conversion, retention and cross / upsell
  • A numerical mind that loves to use data and insight to inform future campaigns
  • Experience managing multi-channel CRM campaigns using segmentation, dynamic content, and personalisation
  • Loves to get under the skin of the customer - understanding their needs and behaviours to inform CRM programs.

For much more information in this fantastic role and brand please apply immediately.