Senior CRM Executive
Ecommerce Retail - D2C (Food & Beverage)
Manchester City Centre. Hybrid/ WFH.
We're really pleased to be supporting this client on their latest hire, Senior CRM Executive.
This brand hold an exceptional reputation in the market for being super fun, innovative and pushing boundaries. An established brand that continues to drive business performance & improvements, focused on product quality and diversification with a fantastic working culture - supportive, collaborative and fun.
CRM here is truly valued! It's at the heart of their growth strategy, seeing investment in technology and desired ESP.
Key responsibilities for this role include:
- Support the growth of the lifetime value of customers, through targeted customer lifecycle activity from acquiring through to managing attrition and reactivation.
- Support the ongoing CRM strategy to grow the customer database, and the value of all new and existing customers.
- Improve the segmentation model and measure results through RFM metrics.
- Help plan each contact through every stage of the customer lifecycle.
- As part of the team, create broadcast, targeted and automated emails to target specific customer behaviour.
- Contribute to the ongoing test & learn capability to drive continuous improvement.
- Help to lead the development of data-driven marketing which is central to the future success of the brand.
What I am looking for:
- A specialist in customer retention, CRM and email marketing
- Strong knowledge of customer lifecycle and segmentation techniques
- Use of data to identify opportunities and drive activity from a large database
- Support the build and optimisation of automated lifecycle emails
- An advocate of test and learn strategies to support campaign effectiveness analysis
- Experience of delivering measurable results and ROI
- Commercially aware to understand which activities deliver the most profitable results
- A clear and concise communicator, a team player who will build a strong working relationship with peers and the senior team
- Have an open, honest, friendly and enthusiastic style that positively influences the team
- Strong knowledge of email and online is essential, but understanding of other media such as direct mail and SMS is very useful
- Experience of Klaviyo will be a key advantage
