Senior CRM Executive
Ecommerce B2C (Incredible brand!! Innovative and Risk Taking)
Manchester City Centre. 2 days in the office 3 WFH
We're really pleased to be supporting this client on their latest hire, Senior CRM Executive.
They hold an exception reputation in the market for being super fun, innovative and pushing boundaries - and getting it spot it. An established brand that has hired some of the best talent in the market, creating this powerhouse marketing/ digital team.
You'll report into the CRM Manager, supported by the wider marketing team - around 25+. All digital/ technology and creative in house.
In this role, you'll support the performance of the CRM channels: email, DM, SMS and Push, whilst supporting new automated customer experience and journeys.
CRM here is valued! It's at the heart of their growth strategy, seeing investment in technology and desired ESP.
Key responsibilities for this role include:
- Support the brands overall CRM strategy, tracking it's performance and keeping CRM as a key channel as part of the overall digital strategy.
- Optimise customer segmentation and drive a more customer led culture by elevating the importance of CRM throughout the business.
- Ensure the database is segmented effectively for targeted campaigns.
- Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business
What I am looking for:
- Extensive experience within CRM, including eCRM and core acquisition automation programmes.
- 2+ years within CRM, working on a number of different ESP is ideal.
- Knowledge of customer segmentation is key!!
- Experience within with data, data in separate teams to create a single customer view.
