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Senior Brand Manager - Healthcare

  • Location: North Yorkshire
  • Salary: £65000 - £68000 per annum per year
  • Job Type:Permanent

Posted about 1 month ago

  • Sector: Marketing
  • Contact: Louisa Guy
  • Contact Email: louisaguy@betterplaced.com
  • Expiry Date: 26 November 2021
  • Job Ref: 30256_1635322186

An organisation at the forefront of healthcare has recently set up a new Brand Management Division within their Marketing Department and are now seeking a Senior Brand Manager to join the business. In this position, you will be responsible for developing and executing the strategic and tactical marketing plan and relevant portfolio brand plans.

Key Responsibilities:

  • Develop and execute the strategic and tactical marketing plan in line with business objectives.
  • Responsible for new propositions, deletions, pricing guidelines, customer experience, and onboarding potential 3rd party products and solutions.
  • Market expert; Understands / interprets customer needs, anticipates market changes, competitor activity, and trends, and adapts strategy accordingly.
  • Execute the UK product go-to-market strategy in collaboration with the Marketing Operations team and secure the alignment, resources, and support required to achieve agreed business targets.
  • Responsible for management of marketing mix and category contribution to P&L.
  • Lead the Brand Management team of two direct reports, ensuring that the UK marketing plan and contributing brand plans are in line with commercial strategy
  • Set clear goals and objectives agrees and measures KPIs for direct reports in line with brand plans.

Key Requirements:

  • Professional degree or equivalent in Life Sciences or Business.
  • >3 years direct line management experience in marketing
  • >5 years B2B or B2G marketing experience - sales experience preferable.
  • Proven product marketing expertise within the health and/or care sector.
  • Experience of developing and marketing solutions based brands
  • Experience developing strategic marketing plans that drive customer lifetime value.

In return, you will receive a competitive basic salary, Bonus, Car Allowance, a Healthcare Scheme as well as hybrid working. Head Offices based in the North Yorkshire remit - c2 days in the office, 3 days WFH.