We're delighted to be working with this B2B client who is recognised as a leader in their field with an extraordinary client base. They are essentially a manufacturer of products that are available via trade and retail stores. We're looking for an experienced PR & Content Manager - ideally with about 5 years experience.
Role:
· Direct the UK PR Agency to devise a PR, content and media buying strategy and annual calendar of activities that enhances and reinforces the brand position and supports business growth
· Evaluate PR Agency's performance and quality, manage delivery of KPIs and keep track of the monthly retainer
· Implement PR activities to ensure the company maintains a high profile across tier one media titles
· Facilitate the production of press releases, articles, blogs, whitepapers/thought leadership, case studies/testimonials to support brand campaigns and demand generation activities, curating content from subject-matter experts across the business
· Organise and host trade press factory tours, as and when required
· Develop an ambassadorial programme for this client
· Identify and review potential sponsorship opportunities
· Manage annual renewals and reporting, and regularly update content on this client online listings on third party industry platforms. Act as a key point of contact for all press relations activity, escalating internally as appropriate
· Explore other PR and influencer marketing opportunities with trade bodies, associations, and other third-party websites
· Manage and track PR and advertising budget and spend, and report monthly
· Organise and report on competitor press activity to ensure competitive advantage
· Maintain archiving system of all press activity to be used internally
· Work closely with the Senior Marketing Executive and 3rd party agency to align PR activities with the social media calendar and provide updates on industry pulse and trending topics
· Ad-hoc duties within skillset, as and when required
· Management and development of the Marketing Executive
Personal profile
· A graduate with a minimum of 5 years' experience in PR, preferably with B2B and B2C experience, technical or manufacturing knowledge highly desirable
· Proven experience of developing and delivering PR campaigns, initiatives, and projects
· Excellent writing skills with a good eye for creative
· Excellent communicator, networker, and an engaging facilitator
· Ability to plan and effectively present ideas and concepts to gain support within the business and from any appropriate third party
· Good project management skills, delivering projects on time and in budget
· Enthusiastic team player but also able to work on own initiative
· Ability to innovate and bring insight and new thinking to the team
· Computer literate and proficient in Word, PowerPoint, Excel, and Outlook
Benefits
* 25 days holiday
* 5% pension contribution
* Flexible holiday buy/sell scheme
* Recognition and reward scheme
* Internal and external learning and development
* On site Café
* Employee Assistant Programme
* Cycle to Work & Tech Scheme
* Discounted gym membership (selected providers)
Apply Now!
