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Performance Marketing Manager

  • Location: Leeds
  • Salary: Up to £40000 per annum per year
  • Job Type:Permanent

Posted 19 days ago

  • Sector: Marketing
  • Contact: Leah Ross
  • Contact Email: LeahRoss@betterplaced.com
  • Expiry Date: 04 February 2022
  • Job Ref: 50586_1641402424

Better placed are proud to be supporting Hairburst as they look to accelerate their UK and International growth plans.

- We are seeking a Performance marketing Manager to take ownership of their online acquisition channels including day-to-day management of PPC, Paid Social, SEO, Display and Affiliate Marketing

- As a member of their fast-paced marketing team, they will require you to always think outside of the box and have an inquisitive mindset - constantly wanting to raise the bar!

Hairburst produces premium hair care and strengthening products including shampoos, vitamins, accessories, and growth and volume serums. The digitally native brand is hugely popular with millennials and Gen Z consumers with its Instagram handle boasting over 1.5 million followers. It has a strong online customer base across the UK, France, Italy, US, MENA and SE Asia and is fast growing within major beauty retailers such as Lookfantastic, Sephora, Holland & Barrett, Boots and Superdrug.

Responsibilities :

  • Manage and optimise acquisition campaign performance, evaluating, prioritising and testing initiatives to grow the business
  • Set the budget spend recommendations and measure the overall results against sales plans
  • Analyse results of all marketing campaigns and put measures in place to improve
  • Be the in-house expert in PPC, SEO, Display, Paid Social and affiliate marketing
  • Increase their understanding of potential performance marketing opportunities and build audiences to test opportunities within the wider plan
  • Conduct competitor analysis

Skills / Knowledge :

  • Have a deep working knowledge of Google, Bing, Facebook and their advertising platforms is essential
  • Must be highly data driven
  • Have experience delivering performance marketing through multiple levers - product reviews, PPC, on-site product presentation, product reviews, affiliates, paid social
  • Fantastic stakeholder management

This is a fantastic opportunity, Hairburst have recently received investment from JD Sports and are looking to accelerate their growth UK and International. Hairburst truly value each individual, you wouldn't be starting just a new job with this company you'd be starting a career!

If you're a self-starter who is data centric, motivated by challenging targets and passionate about digital marketing then this could be a role for you