Paid Media Lead
Iconic Highstreet Brand - B2C
Greater Manchester (Hybrid / 3 days)
£50,000 + Package (including bonus).
My client are an iconic brand!! Whether you're a repeat customer or their TV jingle sticks in your mind - you will know who there are.
A fantastic, forward thinking brand who have worked to secure their place in the market as the immediate and first thought when thinking about this product. They continue to grow and challenge themselves.
Investing in Digital & Paid Media, my client is looking to further develop their Paid Media team, and now have an exciting opportunity for a Paid Media Lead/ Specialist.
This is a role in the Paid Media team so you will look at multi-channel campaigns - increasing efficiency & expansion. Multi-channel, with a focus on Paid Social and Display.
Working with budgets - Multi Million £+.
Key Responsibilities:
- Support the wider Paid Media strategy, including campaign planning, implementing, managing, and reporting.
- Fully optimise Paid campaign and activity to support the most commercial plan that delivers cost-efficient, incremental value.
- Multi-channel, but a key focus will be on Paid Social and Display. Having fun with this channel and campaign content.
- Employ a consistent test and learn approach for any new implementations across channels
- Keep up to date with the latest industry trends/changes and understanding how they could affect performance
- Analyse data to identify trends and opportunities
What I'm looking for:
- Ideally I'm looking for 3+ years' experience working in a fast-paced Paid Media team.
- Paid Social as a key channel is highly desired.
- Strong understanding of marketing funnels, attribution, and conversion journeys
- A high degree of numeracy with great Excel & Google Analytics knowledge
- Ability to identify issues and be pro-active in providing solutions
- A good team player with effective communication and presentation skills
