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Marketing Manager

  • Location: West Yorkshire
  • Salary: Negotiable per year

Posted over 1 year ago

  • Sector: Marketing
  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Client: Client A1 Better Placed
  • Expiry Date: 20 October 2023
  • Job Ref: 28101_1695199091

Marketing Manager

West Yorkshire, Hybrid working (3 days in the office 2 WFH)

  • Huge consumer brand - one of the UKs most successful and best loved consumer brands.
  • Iconic name with a reputation for quality and exceptional customer experience.
  • Secured a leading place in this diverse market to become an instantly recognisable brand with the most loyal customer base
  • Award winning! FANTASTIC reputation!
  • £multi-million+ turnover business, with continued growth. Record braking years
  • Continued investment (people, technology and resource) - multi-million investment
  • Extremely past faced.
  • Hybrid working (2 days per week)
  • Employee benefits include discounts/ rewards and incentives / Private pension / Heath cover / L&D budget / 26 days holiday + 8 Bank Holidays (that increase over time)
  • Charity days

Role purpose:

  • Develop and execute the brands strategic multi channel marketing activity.
  • The decision maker when it comes to the direction of the marketing strategy, and the changes that are needed.
  • Working across marketing, digital, content and retail. Supported by an in house team of 50+ channel specific people - delivering the campaigns themselves.
  • Build strong stakeholder relationships internally, and with 3rd party marketing agonies.

Key responsibilities include:

  • Understand the brand, how different customers use and interact with them (multiple brands) in order to then be able to set the strategy.
  • The focus is brand engagement, new customer acquisition and promotions.
  • Analyse customer insight and competitor analysis.
  • Working with the Head of Marketing to create strategic marketing plans and campaign plans.
  • Hollostic multi channel marketing strategy across digital (including Paid), CRM, Retail marketing, content & social. Need to be the marketing thinker rather than a channel specific person - in house team for the delivery.
  • Campaign planning.
  • Build senior stakeholder relationships.
  • People Management.
  • Budget Management.

Skills needed for success in this role:

  • 4/5 years experience in a marketing strategy/ planning role
  • In house and agency experience, B2C within retail ideally.
  • Multi channel campaign planning
  • Working on a number if different projects at any one time.
  • Great organisational skills/ attention to detail.
  • Influcnecer skills - abilty to get influence across the whole business.