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Marketing Manager

  • Location: Manchester
  • Salary: Negotiable per year

Posted about 1 year ago

  • Sector: Marketing
  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Client: Client A1 Better Placed
  • Expiry Date: 09 July 2023
  • Job Ref: 101920_1686314093

B2B Marketing Manager

The Marketing Manager is responsible for the management of multi-channel campaign calendar that support the venue marketing strategy, driving awareness of the events facility itself and the brands product offering. B2B marketing only!

It's a really unique Marketing role - looking for someone with extensive experience in venue marketing or events marketing, B2B. Someone comfortable working with internal sales teams. This is not a Sales role but is a role to support the sales team - so B2B marketing efforts to drive leads.

It presents a great opportunity to be part of a busy, dynamic and rapidly developing team with world-class experience and expertise and to fast-track your already successful career in Venue Marketing/ Destination Marketing to the height of success.

Working closely with: Marketing Director, Head of PR & Communications and the in-house design team. As well as the Sales team for commercial target and objectives. * it's really important * that you have experience working in a venue marking / destination marketing role, so have experience working with sales teams and to sales targets and partnership building.

Key areas you will be responsible for are:

  • Digital Marketing - Devise digital plans and campaigns utilising a range of appropriate digital techniques including CRM, SEO, paid search, PPC, organic & paid social and analytics.
  • Content strategy - Creation of campaigns/ content across brochure content, blog writing, drafting listings through to social strategy. As well as capturing live content
  • Partnerships - Build and develop relationships with tourist partners and memberships (including and not limited to - Marketing Manchester, Chamber of Commerce, Pro Manchester) to maximise opportunities to promote the space.
  • Community Management - across social media, email, SEO reviews.

  • Devise strategies to expand the mailing database and ensure the mailing list is consistently GDPR compliant.
  • Planning and management of the annual budget for agreed marketing projects.
  • Undertake and evaluate customer research, market conditions, and competitor analysis to assist with developments and make recommendations to feed into wider marketing planning.
  • Review and research new technologies and approaches and keep the company at the forefront of developments in digital and venue marketing.
  • Support the Marketing team and wider team in all other general marketing activities that will complement the marketing of the brand.

Ideally looking for people with the below:

  • Extensive experience in a commercial Venue Marketing/ Destination Marketing role is a must.
  • Passionate about music with a broad working knowledge of the music, venue, leisure and live events industry sector gained from past experience (min 3 years in a related field / industry)
  • Experience devising and implementing B2B marketing activity, including generating and
  • executing creative campaign ideas and managing all key elements of the marketing mix.
  • Creative and strategic thinker with high standards and a drive to always produce their best work.
  • A positive, self-starter with a drive to proactively seek out opportunities to advance the initiatives of the Group.
  • Fluent in all digital marketing platforms Facebook, Instagram, Twitter, TikTok, Google, YouTube & more, with a strong emphasis on LinkedIn
  • Ideally experience managing creatives (designers, videographers, photographers) and working with paid media and media buying agencies to develop and manage campaigns.
  • Impeccable attention to detail with tasks including copy proofreading, design feedback, website copy, and email copy.