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Marketing Manager

  • Location: Reading
  • Salary: Negotiable per year

Posted 10 months ago

  • Sector: Marketing
  • Contact: Rosie MacPhail
  • Contact Email: rosiemacphail@betterplaced.com
  • Expiry Date: 01 July 2023
  • Job Ref: 42145_1685629871

Marketing Manager - Healthcare Group - Reading - Hybrid working

This client are looking to launch a new service into the healthcare market, and require a new Marketing Manager to own this project. They are a market disrupter, and now consumers are really starting to consider their healthcare options, this business are starting to move into a market with huge potential.

They are looking for an astute, experienced Marketing Manager to own the end to end customer journey and surrounding collateral. You will be responsible for development, implementation and delivery of innovative multi channel campaigns. They are looking for a strong 'all rounder' but equally someone who can come to the table with fresh thinking and a true passion for marketing.

You will be all over the numbers, comfortable with budget management and allocation, with an ability to report back results to senior stakeholders. They want someone to constantly pioneer industry best practice and always ask the question 'but what if we did this….?'

Ultimately you will help build and maintain a strong and consistent brand through a wide range of online and offline marketing channels, and deliver successful campaigns that align with their business objectives and growth plans.

Skills and experience required;

  • 4-5 years in a consumer focused, broad marketing role, ideally in services.
  • Experience across email, CRM, social media, brand with demonstrable campaign results
  • Small team people management experience (1 or 2 direct reports)
  • A marketing degree or equivalent
  • Experience in market focus groups and customer segmentation
  • Comfortable with numbers and spreadsheets, assessing the metrics to report on ROI
  • Fantastic attention to detail
  • Excellent external and internal communication skills

This is an opportunity to join a business who are paving the way a new type of affordable healthcare - you will have a real impact on marketing and truly feel engaged and fulfilled in your day to day. They are offering hybrid working, a competitive salary and bonus scheme, and generous holidays.

There's plenty for me to add to the brief so please apply for more information.