Marketing Manager
Retail
Greater Manchester
£45k - £50k
The brand:
- Mutli million turnover.
- Heritage brand - instantly recognisable.
- Loyal customer brand, and growing.
- Considered safe/ reliable with a faultless reputation.
- Huge growth plans with international expansion
Role purpose:
- Support in the develop and execute the brands strategic multi channel marketing activity.
- Working across a multi-channel marketing strategy including Social Media, Content, Digital and Creative.
- Build strong stakeholder relationships internally, and with 3rd party marketing agencies.
Key responsibilities include:
- Understand the brand, how different customers use and interact with them in order to then be able to set the strategy.
- The focus is brand engagement, new customer acquisition and promotions. Social Media presence and brand awareness drivers.
- Working with the Head of Marketing to create strategic marketing plans and campaign plans.
- Holistic multi channel marketing strategy across digital (including Paid), CRM, Retail marketing, content & social. Need to be the marketing thinker rather than a channel specific person - in house team for the delivery.
- Campaign planning.
- Build senior stakeholder relationships.
- People Management.
- Budget Management.
Skills needed for success in this role:
- 4/5 years experience in a marketing strategy role.
- Multi-channel experience is key, especially social media and influencer.
- In house and agency experience, B2C within retail ideally.
- Multi-channel campaign planning
- Working on a number if different projects at any one time.
- Great organisational skills/ attention to detail.
