Marketing Manager
Competitive Salary
York
Better Placed are delighted to be partnering with an entrepreneurial start up brand based in York. Due to aggressive growth ambitions they are currently recruiting for a number of roles within their marketing team one of which being this Marketing Manager vacancy.
This is a full mix marketing role encompassing various different areas of digital and traditional marketing. You will take overall responsibility for the delivery of a range of campaigns across the full marketing mix to drive user acquisition and increase the commercial KPIs. As the Marketing Manager you will need to be a fantastic relationship builder, building relationships across the business and with external partners to develop their proposition, drive revenue and recruit new customers.
Responsibilities :
- Work with the PR agency to drive brand credibility and awareness
- Develop and execute complex through the line campaigns to drive acquisition, revenue and retention
- Work in partnership with the CRM partner to deliver high quality customer communication that drive loyalty and reduce churn
- Day to day management and mentoring of the marketing team identifying and development opportunities to create a high performing team
- Produce regular MI reports and presentations on performance and customer insight
- Work with the different agency partners to identify new channels of user acquisition and other market opportunities
The person and experience required:
- Educated to degree level or equivalent
- Extensive campaign management experience with the ability to demonstrate commercial KPIs
- Must have experience of targeted / segmented marketing campaigns
- Through the line experience
- Good understanding and demonstrable experience of managing brands internally and externally
- Experience delivering integrated marketing campaigns from end to end
- An understanding of Google Analytics
- Experience working within a B2C organisation with demonstrable experience of driving marketing performance is essential
