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Marketing Executive

  • Location: Chorley
  • Salary: £20000 - £25000 per annum + Hybrid per year

Posted 8 months ago

  • Sector: Marketing
  • Contact: Eve Johnston
  • Contact Email: evejohnston@betterplaced.com
  • Client: Client A1 Better Placed
  • Expiry Date: 18 October 2023
  • Job Ref: EJ52327_1695030722

Marketing Executive - Creative Multi channel content

£20,000 - £25,000 + Package

North Manchester, Hybrid

  • Huge consumer brand - one of the UKs most successful and best loved consumer brands.
  • Iconic name with a reputation for quality and exceptional customer experience.
  • Secured a leading place in this diverse market to become an instantly recognisable brand with the most loyal customer base
  • Award winning! FANTASTIC reputation!
  • £multi-million+ turnover business, with continued growth. Record braking years
  • Continued investment (people, technology and resource) - multi-million investment
  • Extremely past faced.
  • Hybrid working
  • Employee benefits include discounts/ rewards and incentives / Private pension / Heath cover, L&D budget / 26 days holiday + 8 Bank Holidays (that increase over time)
  • Charity days

The story of this brand is something to be admired, they have secured a leading place in this diverse market to become a worldwide recognised brand name with most loyal customers.

Growth continues to stay on the agenda with new territory plans and service lines, as well as growing headcount including this key strategic hire for a Marketing Executive.

In this role, you'll support the overall performance and creative strategy with a focus on Social, Email, and Content.

A truly iconic brand, a brand that has stood the test of time and has the perfect balance between their size and resource as well as a freedom to make an impact and try something new.

Responsibilities:

  • Understanding and utilising dynamic content and personalisation to increase efficiency and engagement in marketing communications - initially eshot but progressing to Direct Mail
  • Create and deliver the content strategy - and share/ communicate this within the wider business.
  • Ensure ongoing campaigns are in place to drive database growth, using website assets, social media channels and content to support monthly growth targets.
  • Deliver content that positions the brand as the expert in travel, demonstrating our knowledge and passion and illustrating the benefits of content whilst supporting our SEO objectives.
  • Design monthly campaigns and incentives that deliver cut through in our market, measuring performance and ROI
  • Complete regular reviews of key competitors, ensuring an awareness of their marketing strategy and positioning and use this knowledge in advancing our activity.

What I am looking for:

  • Ideally I'm looking for 1+ years' experience working in a fast-paced marketing team
  • Strong understanding of marketing funnels, attribution, and conversion journeys
  • Ability to identify issues and be pro-active in providing solutions
  • A good team player with effective communication and presentation skills

Apply today for this amazing role!