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Marketing Activation Manager

  • Location: Chester
  • Salary: Up to £45000 per annum per year
  • Job Type:Permanent

Posted 16 days ago

  • Sector: Marketing
  • Contact: Leah Ross
  • Contact Email: LeahRoss@betterplaced.com
  • Client: Client Better Placed
  • Expiry Date: 09 July 2022
  • Job Ref: 51159_1654788165

Better Placed are pleased to be working with a leading innovative and sustainable Small Domestic Appliance company specialising in Water Filtration and they are looking for a Marketing Activation Manager to join their team!

They are headquartered in the Isle of Man and they develop award winning technologies that power leading brands to deliver un-rivaled safety and helps reducing energy consumption, single use plastics and water contamination around the world.

Purpose of the Role:

To be the marketing link between category and sales. Responsible for the execution of distribution plans and in-territory specific activation creation and execution.

This role will ensure that the brand vision is upheld in market and will also promote the relevant product features and benefits.

Working closely with the category team, you will develop distribution plans for NPD through knowledge and gain insights form sales to ensure these plans are realistic and commercially viable.

The Role:

  • NPD distribution planning, to present detailed plans at relevant reviews
  • Liaising between category and sales in terms of sales opportunities, branding decisions and own label progression
  • Working directly with Global Sales and Group Marketing to ensure all plans are activated, assets are available and tailored to the individual territories and channels
  • Analyse the competitive marketplace to develop GAP analysis, identify needs and trends
  • Budgeted NPD launch by territory

The Person:

  • Degree Educated
  • Cross European retailer experience
  • Working within a consumer brand environment
  • Retail sales or marketing competence experience required
  • Project management experience is desirable but not essential

If this sounds like something that you would be interested in, please apply now!