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Head of Paid Media

  • Location: Staffordshire
  • Salary: Up to £55000 per annum per year
  • Job Type:Permanent

Posted 23 days ago

  • Sector: Digital
  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Client: Client 8
  • Expiry Date: 04 June 2022
  • Job Ref: 9855_1651746996

Better Placed are delighted to be working with a well-recognised consumer brand in their search for a Paid Media Lead.

  • £2 billion+ turnover business, with continued growth
  • Continued investment (people, technology and resource) - multi-million investment
  • Award willing! FANTASTIC reputation!
  • Highstreet brand name
  • Hybrid working (2 days per week)
  • £55k+ plus a really competitive benefits package

  • £multi-million+ Paid Media budget
  • Digital/ Paid Media agency support
  • Digital team including insight & analytics (huge team), CRO, CRM, Brand/ Marketing (inc. Social & Content)
  • Around 40+ people in marketing with some of the UKs best consumer brands across retail/ FMCG and travel.

This role offers all of the great things about Paid Media:

  • Full autonomy over the entire Paid Media strategy
  • Huge budgets
  • Digital agency support
  • Cross functional marketing team
  • PPC, Search, Paid Social and Display functions.
  • Senior leadership team with some of the best talent with exceptional reputations!

The added plus points here are:

  • A risk taking business, and a culture that isn't afraid to make a mistake
  • Setting out the direction of the strategy
  • Future head count signed off
  • And most importantly, a brand that truly stands for something - Mission driven.

More about the role here, of course much more detail to share when we pick up on a call.

  • Develop and support in the delivery of the Paid Media strategy across multiple high street brands
  • Ensuring paid media channels are performing and competitive, fully optimised and is delivering a good ROI.
  • Day to day management of the appointed digital media agency, ensuring that what is delivered remains commercial, innovative and successful.
  • Work alongside the wider digital team including SEO, CRM, Affiliates, Social Media to ensure end to end customer experience and total audience reach.
  • Multi million budget management.

The successful candidate must have:

  • At least 5 years' experience in a senior Paid Media / Paid Search role.
  • Ecommerce experience, agency or client side.
  • Ideally experienced in managing 3rd party agencies
  • Experience across PPC/ Paid Social/ Display. If you have experience in Affiliates and SEO that's an added bonus but not essential.
  • Confident in managing large budgets, teams, fast paced and senior stakeholder relationships.
  • Need to be analytical, comfortable reviewing data finding new opportunities for growth.
  • Proficiency in Excel/Facebook Ads/Google Ads/Bing Ads/Google Analytics
  • Results driven.