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Head of CRM

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Posted about 2 hours ago

  • Sector: Digital
  • Contact: alison livesey
  • Contact Phone: 07774312115
  • Expiry Date: 16 June 2025
  • Job Ref: ALHOCRM

​We are delighted to be partnering with a fast-growing e-commerce business in their search for a Head of CRM.

Our client has doubled their sales in two years thanks to serious digital investment. They are a hugely customer focused business and are introducing cutting edge technology and building a dynamic team to further improve online experience.

Key to their continues success is the appointment of a Head of CRM to lead the charge on all customer communications and loyalty.

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The Role:

  • Manage and nurture a happy and high performing CRM team who have a clear vision for the future and a “can do” attitude,

  • Own and manage segmentation and personalisation of customer communications at all touchpoints in their journey to drive conversion, retention and loyalty

  • Own and manage personalisation and recognition through all customer communications channels

  • Collaborate with internal departments to create a best-in-class experience for customers

  • Work closely with the data and analytics teams to inform CRM decision making

  • Take ownership of testing and reporting on KPIs

  • Keep a keen eye on the latest MarTech and industry news to ensure the brand are at the forefront of CRM innovation

  • Drive forward the approach to data capture to provide actionable CRM insight

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The Person

  • Highly commercial with KPIs at the forefront of all thinking (LTV, basket / browse abandon rate etc)

  • Proven experience leading and growing a high performing CRM team within an ecommerce environment

  • Able to liaise and influence key senior stakeholders

  • A commercial and data driven marketer who is able to think creatively

For much more information please apply immediately