Head of Brand Campaign

National Consumer Brand

West Midlands: Hybrid 2/3 (WFH)

Competitive Salary & Package

This is a fantastic opportunity to join this progressive business in a leadership role, leading the strategic direction of the brands multi-channel brand campaigns, with a talented team in delivery functions. You’ll play a crucial part in the business achieving it’s growth plans.

The Brand:

Heritage consumer brand
£100+ million turnover business
Continued investment (people, technology and resource)
Transformation projects in Digital and Tech
In house Paid Media/ Digital team, Analytics and Insights team and Creative team.
Agency for TV Media/ ATL campaigns
Award winning. Product & People
Fantastic working culture. Excellent reputations within the market.
Great benefits package
Exciting and fun consumer brand. Luxury product

With growth firmly on the agenda they have and continue to build out a fantastic Brand. Nurturing their existing loyal customer base as well as a focus on new customer acquisition, in this role you will be responsible for setting the customer comms strategy be managing multi-channel brand campaigns and messaging.

Reporting into the Marketing Director, and supported by the wider marketing team (circa 30 people), your key responsibilities will include:

in the development of the brands campaign strategy, ensuring brand consistency across channel including content, PR and Socia Media plans.
manage the brands campaign plan, briefing and coordinating plans and guidance for the team.
strong working relationships across departments to facilitate collaboration and achieve shared goals.
and approve creative work to ensure alignment with brand objectives and standards.
the brands PR strategy to ensure continued growth, maximizing exposure for the strategic and tactical priorities.
and reporting on campaign success, pushing continuous improvement.
Managers reporting into you, (Campaign and PR), each with a delivery team under them.

Key Skills & Attributes

Experience operating in another leadership role, comfortable managing teams, as well as reporting at board level.
Highly organised with great project management skills
Comfortable with pace, and managing multiple campaigns plans/ changeable campaign plans
Excellent attention to detail, with great content and comms skills
Ideally previous experience managing creative, or a good eye for creative design with an understanding of best practice in design principles across different formats.
Strong strategic thinking with analytical skills
Excellent communication and interpersonal skills.
Excellent leadership abilities, with experience managing teams