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Head of Brand Campaigns

Posted 24 days ago

  • Sector: Marketing
  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Expiry Date: 26 May 2024
  • Job Ref: 02--1134

Head of Brand Campaign

National Consumer Brand

West Midlands: Hybrid 2/3 (WFH)

Competitive Salary & Package

This is a fantastic opportunity to join this progressive business in a leadership role, leading the strategic direction of the brands multi-channel brand campaigns, with a talented team in delivery functions. You’ll play a crucial part in the business achieving it’s growth plans.

The Brand:

  • Heritage consumer brand

  • £100+ million turnover business

  • Continued investment (people, technology and resource)

  • Transformation projects in Digital and Tech

  • In house Paid Media/ Digital team, Analytics and Insights team and Creative team.

  • Agency for TV Media/ ATL campaigns

  • Award winning. Product & People

  • Fantastic working culture. Excellent reputations within the market.

  • Great benefits package

  • Exciting and fun consumer brand. Luxury product

With growth firmly on the agenda they have and continue to build out a fantastic Brand. Nurturing their existing loyal customer base as well as a focus on new customer acquisition, in this role you will be responsible for setting the customer comms strategy be managing multi-channel brand campaigns and messaging.

Reporting into the Marketing Director, and supported by the wider marketing team (circa 30 people), your key responsibilities will include:

  • in the development of the brands campaign strategy, ensuring brand consistency across channel including content, PR and Socia Media plans.

  • manage the brands campaign plan, briefing and coordinating plans and guidance for the team.

  • strong working relationships across departments to facilitate collaboration and achieve shared goals.

  • and approve creative work to ensure alignment with brand objectives and standards.

  • the brands PR strategy to ensure continued growth, maximizing exposure for the strategic and tactical priorities.

  • and reporting on campaign success, pushing continuous improvement.

  • Managers reporting into you, (Campaign and PR), each with a delivery team under them.

Key Skills & Attributes

  • Experience operating in another leadership role, comfortable managing teams, as well as reporting at board level.

  • Highly organised with great project management skills

  • Comfortable with pace, and managing multiple campaigns plans/ changeable campaign plans

  • Excellent attention to detail, with great content and comms skills

  • Ideally previous experience managing creative, or a good eye for creative design with an understanding of best practice in design principles across different formats.

  • Strong strategic thinking with analytical skills

  • Excellent communication and interpersonal skills.

  • Excellent leadership abilities, with experience managing teams