If you're a B2B marketing leader with ambitions to become something a bit bigger in the next couple of years, this Group Marketing Manager position offers the opportunity to do just that.
The role is with a tech business, one of the region's real success stories over the last decade and in an industry that continues to grow. There is significant external investment and big plans to grow across the business, including the marketing department, so you'll be joining at the right time. It really is an opportunity to build something to be very proud of over the next 3-5 years.
You'll inherit a marketing team of c.6, with all marketing activity managed in-house so there's a real visibility of what you're doing. The team consists of experts in digital, creative, comms and other areas so your role is managing the strategy in line with financial targets. You'll have a final say on output and quality and getting your hands dirty where you feel you can add something.
Most companies say they are fast-paced, but this is genuinely the case in this business. With big plans and ambitious objectives, you'll be very close to the commercial returns on marketing output, reporting to senior stakeholders on lead generation, sales, pipeline and any other appropriate metrics. This probably isn't for you if you're more of a brand-focused marketer.
With a growing portfolio of services and propositions, the goals are heavily geared towards retention and raising the value existing customers. The commercial infrastructure in place is something the business is proud of and there's excellent martech to track customer journeys, automation and analytics so you'll be given every opportunity to succeed.
All in all, this is a role with real potential in a business that has a product/services offering that is doing very well and going in the right direction. With the opportunity to step up into something more senior in the next couple of years, this Group Marketing Manager opportunity is one that doesn't come around too often.
The absolute must-haves for this position are:
- Marketing Leadership - Demonstrable team management and success
- B2B background - Tech/Software or similar industry ideally
- Real drive and happy to take accountability
- Commercially focused - Ability to reflect on your career to date with ROI/numbers that demonstrate growth.
This role is offering a certain degree of flexibility with expectations of being in the office on a weekly basis as a rough guideline. Realistically, anywhere close to the entire M62 corridor will be feasible long-term.
If you'd like to hear more about this Group Marketing Manager opportunity and you fit the criteria above, please apply now!