My client is looking for a Global Marketing Manager to work on their biggest brand within their portfolio and company. This is a huge opportunity to join a high growth business and high achieving team!
What will you be doing?
· With a 'brand CEO' mindset, lead and execute the brand growth agenda, delivering the brand's business targets and performance expectations.
· Build the global 1-3 year brand growth plan in collaboration with the markets.
· Create the global brand growth model, producing all hero brand assets and guidelines. This includes:
· Strong articulation of a winning brand purpose, with differentiated claims and a strong visual brand language.
· Working in partnership with creative content manager and creative agencies, deliver a winning digital-first communications plan, covering always-on and campaign needs. Including an ecosystem of hero content (primarily for digital channels) to win the moments that matter in the path to purchase.
· Digital-first media guidelines for local execution
· Provide strategic input to innovation pipeline
· Executional guidelines, including pricing and promo guidelines.
· Lead cross functional internal and external team to create and deliver best in class brand assets.
What do we need from you?
· <10 yrs previous marketing experience
· Global experience across European, Asian markets and/or US
· Proven track record of successful brand building and P&L management in competitive categories
· Ability to strongly contribute to brand planning - at a local and global level.
· Experience in developing and executing new growth-driving creative ideas and initiatives, derived from powerful data-driven insight.
· Leadership capability in the development and delivery of successful integrated digital campaigns in collaboration with external agencies, as part of broader connections plans and based on performance tracking.
· Demonstrated capability creating fit-for purpose brand programmes and implementing them consistently across touchpoints and markets.
· Highly skilled in delivering brand performance and leading complex cross-functional initiatives with successful outcomes, within a remote matrix organisation.
· Strong commercial acumen with experience in P&L leadership/budget management
· Highly analytical with a data-driven, performance approach.
