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Global Marketing Manager

  • Location: Berkshire
  • Salary: Negotiable per year

Posted 10 months ago

  • Sector: CPG
  • Contact: Sophie Brocklebank-Fowler
  • Contact Email: sophiebrocklebank-fowler@betterplaced.com
  • Client: Client A1 Better Placed
  • Expiry Date: 28 September 2023
  • Job Ref: 52330_1693306450

My client is looking for a Global Marketing Manager to work on their biggest brand within their portfolio and company. This is a huge opportunity to join a high growth business and high achieving team!

What will you be doing?

· With a 'brand CEO' mindset, lead and execute the brand growth agenda, delivering the brand's business targets and performance expectations.

· Build the global 1-3 year brand growth plan in collaboration with the markets.

· Create the global brand growth model, producing all hero brand assets and guidelines. This includes:

· Strong articulation of a winning brand purpose, with differentiated claims and a strong visual brand language.

· Working in partnership with creative content manager and creative agencies, deliver a winning digital-first communications plan, covering always-on and campaign needs. Including an ecosystem of hero content (primarily for digital channels) to win the moments that matter in the path to purchase.

· Digital-first media guidelines for local execution

· Provide strategic input to innovation pipeline

· Executional guidelines, including pricing and promo guidelines.

· Lead cross functional internal and external team to create and deliver best in class brand assets.

What do we need from you?

· <10 yrs previous marketing experience

· Global experience across European, Asian markets and/or US

· Proven track record of successful brand building and P&L management in competitive categories

· Ability to strongly contribute to brand planning - at a local and global level.

· Experience in developing and executing new growth-driving creative ideas and initiatives, derived from powerful data-driven insight.

· Leadership capability in the development and delivery of successful integrated digital campaigns in collaboration with external agencies, as part of broader connections plans and based on performance tracking.

· Demonstrated capability creating fit-for purpose brand programmes and implementing them consistently across touchpoints and markets.

· Highly skilled in delivering brand performance and leading complex cross-functional initiatives with successful outcomes, within a remote matrix organisation.

· Strong commercial acumen with experience in P&L leadership/budget management

· Highly analytical with a data-driven, performance approach.