Digital Marketing Manager (Trading Manager)
Global D2C Brand // Multi-Million turnover
£ Competitive salary + Package
Leeds // Hybrid (2 Office & 3 WFH)
- Huge consumer brand - one of the UKs most successful and best loved consumer brands.
- Iconic brand name with a reputation for quality and exceptional customer experience.
- Secured a leading place in this diverse market to become an instantly recognisable brand with the most loyal customer base.
- Award winning! FANTASTIC reputation!
- £multi-million+ turnover business, with continued growth.
- Growth firmly on their agenda including international growth via their expanding product and service offering and huge brand presence.
- Continued investment (people, technology and resource) - multi-million investment
- Extremely past faced.
- Hybrid working, flexible working hours. Extremely flexible.
- Employee benefits include discounts/ rewards and incentives / Pension / Discounts on products / L&D budget / 25 days holiday + 8 Bank Holidays
It will be your responsibility to maximise the commercial performance of the brands digital channels and trading & promotional campaign offering/ calendar.
Working with the wider Digital team and channel leads across Paid Media (PPC, Paid Social, Display and YouTube), the in house Creative team and Digital Marketing Analytics team.
Job Description:
- Support in the planning of the overall trading strategy including the product and promotional strategy, which supports growth not competition across DTC websites
- Working with the channel leads and Digital Marketing Analysts to analyse and optimise site promotions on site- making recommendations to drive performance
- Manage the briefing process on offer details out to the wider business, including the end result to customers
- Working with Digital and Paid channel leads to understand asset requirements for each offer and campaign
- Working with the Digital Marketing team to understand and translate requirements into clear briefs for Creative teams and then support that production including setting up web banners
- Continually seek to test and learn, working with channel teams to test different creative executions and approaches for campaigns to maximise performance
What I'm looking for:
- Able to coordinate work across multiple teams (Digital / Creative / Web / Analytics) to deliver the best possible results
- Has good knowledge of digital marketing channels - Paid Social, Programmatic Display and YouTube) and what creative drives results in channel
- Ideally has experience in using web content management systems (CMS)
- Excellent communicator and confident - able to give clarity on performance indicators and set direction for strategy
- It is essential that you have previously and are comfortable working with multiple teams and can work cross channel
- People management experience important also, so comfortable managing teams.
