Digital Marketing Manager (Digital Acquisition)
eCommerce
Manchester, Hybrid working (2 days in the office)
This must be one of the easiest brands to recruit for, their brand name and reputation means it is a delight to go out to the market with. It's a joy to be supporting them with their latest Digital hire - Digital Marketing Manager (Digital Acquisition).
This position will report into the eCommerce & Digital Director and line management of a team of Senior Executives (channel specific - Paid and eCommerce/ digital people). Supported by the wider marketing team - brand/ CRM and SEO.
In this role you be responsible for managing the performance of the overall digital marketing/ digital acquisition strategy - including Paid Media (via an agency). Ensuring customer acquisition is achieved in a commercially savvy way and works well with the overall brand/ marketing strategy.
Key responsibilities for this role include:
- Total ownership over the Digital Marketing Strategy, strategic planning across Paid Media, SEO and CRO.
- Management multimillion digital budgets. Producing performance reports to senior stakeholders.
- Measure and report on the performance of all digital marketing activities
- Carry out regular competitor analysis, proactively offering suggestions to improve our position in the digital marketplace.
- Line management of the digital team - the delivers of these campaigns.
Experience and Skills Required:
- Strong knowledge of Excel, Data Studio and Google Analytics with a passion for data analysis and data driven decision making.
- At least 4 years previous experience of acquisition marketing: PPC, SEO, eCommerce.
- Work to budgetary constraints and maximize ROI / CPC
- Ideally experience working within a CMS environment (Sitecore Desirable)
- Ability to analyze and interpret data, delivering insights in a clear and concise manner (GA and Google Data Studio, or similar)
- Multiple Agency management experience.
- Experience with optimization tools including.
