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Digital Marketing Manager

Posted 25 days ago

  • Sector: Digital
  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Expiry Date: 25 May 2024
  • Job Ref: 2902049

Role: Digital Marketing Manager

Location: Chester

Hybrid: 2 days in the office 3 WFH

Salary: £55,000 + Package

Industry: Consumer brand, retail/ lifestyle


We are delighted to be partnered with this leading consumer brand as the successfully continue their growth plans.


If ever their was a time to join, it is now… they offer the security of a marketing leading, heritage brand, as well as the ‘blank canvas’ of their new digital transformation project.


Aided by investment in tech and digital, this role will see you launch a new digitally lead marketing strategy, and building out a new ‘testing’ culture. A new role (and focus) to the business, that has complete buy in and desire to success by the wider marketing team. (Circa 20 people).


You will have 3 direct reports and well and an excellent Digital/ Paid Media agency.


Headlines of the brand:

  • Strong brand name

  • Hertiage brand, trading for 60+ years

  • £100 million + turnover. YOY growth in the last 5+ years

  • Excellent in-house team and digital agency support.


The key focus of this role is:

  • To manage the brands Paid Media strategy, driving quality traffic to the website. Managing a Paid Media budget £1million+.

  • Working with the in house SEO team across all areas of SEO, improving the number of leads to the website which already sits at an impressive %


Key responsibilities might include:

  • Total ownership over the Digital Marketing Strategy, strategic planning across Paid Media (PPC), SEO and Social.

  • Management digital budgets, to drive quality leads to the website. Measure ROI.

  • Analyse data and metrics to measure campaign effectiveness and make data-driven recommendations for improved performance.

  • Producing performance reports to senior stakeholders.

  • Managing 3rd party agency relationships with their high performing digital marketing agency.

  • Work closely with the wider marketing team to ensure campaigns align as a multi-channel marketing strategy.


A real opportunity here to make your mark, and do more than maintain the day to day – to build something out for this already impressive business.


Please reach out or apply for this role if you want any more information shared.