Back to Job Search

Digital Marketing Manager

  • Location: West Yorkshire
  • Salary: Negotiable per year

Posted 2 months ago

  • Sector: Digital
  • Contact: Claire Eason
  • Contact Email:
  • Client: Client A1 Better Placed
  • Expiry Date: 20 October 2023
  • Job Ref: 29101_1695202499

Digital Marketing Manager

  • Huge consumer brand - one of the UKs most successful and best loved consumer brands.
  • Iconic name with a reputation for quality and exceptional customer experience.
  • Secured a leading place in this diverse market to become an instantly recognisable brand with the most loyal customer base
  • Award winning! FANTASTIC reputation!
  • £multi-million+ turnover business, with continued growth. Record braking years
  • Continued investment (people, technology and resource) - multi-million investment
  • Extremely past faced.
  • Hybrid working (2 days per week)
  • Employee benefits include discounts/ rewards and incentives / Private pension / Heath cover / L&D budget / 26 days holiday + 8 Bank Holidays (that increase over time)
  • Charity days

Key responsibilities for this role include:

  • Total ownership over the Digital Marketing Strategy, strategic planning across Paid Media (PPC), SEO and Affiliates.
  • Management multimillion digital budgets, and responsible for ROI delivery.
  • Analyse data and metrics to measure campaign effectiveness and make data-driven recommendations for improved performance.
  • Producing performance reports to senior stakeholders.
  • Managing 3rd party agency relationships with their high performing digital marketing agency.
  • Work closely with the wider marketing team to ensure campaigns align as a multi-channel marketing strategy.

Experience and Skills Required:

  • Ideally 5 years' experience within Paid Media/ Digital Acquisition, with proven success.
  • Highly analytical with experience analysing and measuring marketing campaigns (performance of Paid Media channels/ social etc.).
  • Experience in campaign planning and coordinating the delivery across different teams.
  • Solid knowledge of Google Analytics
  • Excellent communicator.
  • Excellent attention to detail.
  • Results oriented with strong commercial acumen
  • Self motivated. Someone who takes risks and isn't afraid to try something that could lead to a success for the brand. Someone who isn't shy of being in a stand alone role (strategy) and supported by the delivery teams.
  • Ideally agency management experience, as well as people management experience as this role includes both.