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Digital Marketing Manager

  • Location: Loughborough
  • Salary: £30000 - £40000 per annum per year
  • Job Type:Permanent

Posted about 1 month ago

Highly skilled but sick of selling your soul? Want to use your talents to make a difference - both to a young SAAS business and the wider world? Join a company that is rooted in education and has a supportive, friendly culture - at a stage where you can really make an impact.

Better Placed are delighted to have joined up with a fast-growing EdTech firm, who are expanding their marketing resource to support the next stage of growth. We are looking for a digital marketing manager who shares the company's values.

This is an exciting and varied role for an outcomes-driven marketer looking to make a difference in a friendly, supportive company.

Main responsibilities:

  • Help design and execute a digital marketing strategy to deliver Marketing Qualified Lead (MQL) goals in multiple market segments.
  • Be active in identifying new high-growth and high-volume digital opportunities, take ownership and project manage new initiatives as appropriate.
  • Oversee efficiency metrics to ensure cost-per-click (CPC) and cost-per-lead (CPL) stay within control limits while scaling the channels.
  • Work with external freelancers to create and place optimised content across digital channels.
  • Liaise with external agency for media planning and buying.

Essential skills:

  • Minimum 2 years experience in digital marketing and B2B lead generation.
  • Experience across the spectrum of digital marketing channels, including SEO, paid search, website optimisation, email, social.
  • Experience interpreting data from a variety of media platforms to make solid business recommendations.
  • Strong project management skills including managing internal stakeholders and marketing agencies.
  • Be comfortable initiating change and being agile to new ways of working to bring better digital performance.
  • Proficiency with marketing tracking and analytics, CRM and marketing automation applications.

Benefits:

  • Company pension scheme.
  • Company Perkbox subscription.
  • Remote working model allowing for flexible and safe working experience from anywhere within the UK (please note, occasional travel to the Loughborough office may be required on an ad-hoc basis).