Better Placed are delighted to be working with an innovative design and manufacturing business based in Wakefield who are seeking a Digital Marketing Executive to join the team.
The Digital Marketing Executive will support the Marketing Communications Manager in implementing the overall marketing strategy.
Working as part of a small team, you will be responsible for aspects of marketing execution and delivery of projects in a timely manner, reporting any appropriate KPIs.
Essential Duties
- Events and roadshows
- Website maintenance using WordPress content management system
- Maintenance of ecommerce product portfolio and pricing using Woocommerce platform
- Social media development, including creating posts and monitoring performance across all media platforms for the Group
- Developing and running webinar sessions and managing customer interaction
- Managing promotional campaigns in both print and digital formats
- Assisting in producing creative collateral
- Maintenance and upkeep of photography library
- Preparing internal company newsletters and communications
Personal Characteristics (Attitude)
- Self-motivated and able to manage multiple tasks simultaneously
- Great attention to detail
- Strong team player with experience of working collaboratively with colleagues across the business
- Comfortable navigating uncertainty and managing resistance to change
Education & Experience (Knowledge & Skills)
2 years' demonstrable experience in a related discipline
Essential
- Excellent communication skills
- Proficiency in Microsoft Office applications including Word, Excel and PowerPoint
- Events and roadshows management experience
- Bulk email campaign experience
- Strong understanding of Google marketing platforms including analytics, search console, tag manager and data studio
- CMS interfaces (preferably WordPress)
- Copywriting experience with excellent spelling/grammar
- Current clean driving licence
Competitive Salary, Benefits Package & Hybrid Working on offer (3 days in the office, 2 days WFH)
