DIGITAL GROWTH MANAGER
BCORP Business, 2 days in the office in Central London vs working from home
Expanding team, looking for a Digital performance expert. Someone career driven, ambitious and out going who wants to grow with this very exciting sustainability and environmentally focused business.
Your role will include:
- Defining the Digital awareness and performance marketing strategy.
- Responsible for all paid media activity across Meta, Google and Tiktok
- Working with partners to set up the ppc, paid social and display activity.
- Develop a test and learn approach using data and insights to deliver improved traffic, conversion, ROAS.
- Manage organic search strategies, working closely with internal teams to improve page performance and rankings.
- Working with internal teams to improve creative and copy to engage and persuade consumers at the top, middle and bottom of the funnel.
- Create Tik tok strategy that fits with that platform and builds traffic from prospective customers.
- Own our current customer retention and long term value, building out appropriate flows and email content to strengthen the community and drive value.
- Own our panel, developing the club who become our go to consumers for insight, ideas and feedback.
- Develop and own the content pillars and messaging matrix building our knowledge around what works best for each audience on their journey to conversion.
- Budget management responsibility
- Reporting and analysis, tracking metrics for different audiences and funnels.
- Identifying new opportunities for growth across key channels.
What experience should you bring?
- +4 years' experience in performance marketing, in consumer goods eCom business
- Proven track record of growing revenue/profit for shopify/eCommerce business
- Strong understanding of Google, Facebook, Instagram & TikTok algorithms and ability to drive traffic and conversion through digital marketing
- Hands on experience with PPC & Paid Social
- Knowledge of SEO and ability to improve organic ranking
- Understanding of customer journey; ability to drive ROI with small budgets
- Data driven
- Experience with Klayvio