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Digital Campaign Manager

Featured
  • Location: Leeds
  • Salary: £35,000 - £40,000
  • Job Type:Permanent

Posted 2 months ago

  • Sector: Digital
  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Contact Phone: 0161 238 6700
  • Expiry Date: 17 June 2024
  • Job Ref: CE 2-2101

​Digital Campaign Manager

Global D2C Brand // Multi-Million turnover

£35,000 - £40,000

Leeds // Hybrid (3/2 WFH)

·         Huge consumer brand – one of the UKs most successful consumer brands.

·         Iconic brand name with a reputation for quality and exceptional customer experience.

·         Secured a leading place in this diverse market to become a recognisable brand with the most loyal customer base.

·         Award winning! FANTASTIC reputation!

·         £multi-million+ turnover business, with continued growth.

·         Growth firmly on their agenda including international growth via their expanding product and service offering and huge brand presence.

·         Continued investment (people, technology and resource) – multi-million investment

·         Extremely past faced.

·         Hybrid working, flexible working hours. Extremely flexible.

·         Employee benefits include discounts/ rewards and incentives / Pension / Discounts on products / L&D budget / 25 days holiday + 8 Bank Holidays

It will be your responsibility to maximise the commercial performance of the brands digital channels and trading & promotional campaign offering.

Working with the wider Digital team and channel leads across Paid Media (PPC, Paid Social, Display and YouTube), their in house Creative team and Brand Marketing team to coordinate all Digital and Web campaigns in support of the promotion calendar.

This role would suit an experience Digital Campaign Manager – someone who has worked with different delivery teams (including Paid Media), or an experienced Digital Account Manager who is looking for a move in-house. A strong campaign/ project manager.

Job Description:

  • Support in the planning of the overall Digital campaign strategy including the promotional strategy, which supports growth across their DTC websites.

  • Working with in house teams across Brand & Creative and Digital & Paid.

  • Manage the briefing process on promotional offer details out to the wider business, including the end result to customers.

  • Working with the Digital Marketing team to understand and translate requirements into clear briefs for Creative teams and then support that production including setting up web banners

  • Supported by the brands Digital Analytics team, who will analyse and optimise site promotions on site helping you make recommendations to drive performance

  • Continually seek to test and learn, working with channel teams to test different creative executions and approaches for campaigns to maximise performance

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What I’m looking for:

·         Able to coordinate work across multiple teams (Digital / Creative / Web) to deliver the best possible results

·         Has good knowledge of digital marketing channels – Paid Social, Programmatic Display and YouTube) and what creative drives results in channel

·         Ideally has experience in using web content management systems (CMS)

·         Excellent communicator and confident – able to give clarity on performance indicators and set direction for strategy

·         It is essential that you have previously and are comfortable working with multiple teams and can work cross channel