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Digital Analyst

  • Location: Burton-on-Trent
  • Salary: Up to £45000 per annum per year

Posted 13 days ago

  • Sector: Digital
  • Contact: Claire Eason
  • Contact Email:
  • Client: Client A1 Better Placed
  • Expiry Date: 06 April 2023
  • Job Ref: 82022_1678189126

Digital Analyst

About the Role

We are looking for a Digital Implementation Analyst to join a growing Digital Analytics team. The successful candidate will lead the tag implementation across the brands to help optimise customer journeys for both the Website and the App.

Key Responsibilities

  • Defining data layer requirements and working with developers to implement it across our digital estate
  • Implementation, debugging and troubleshooting of analytics and marketing tags
  • Ensuring that data collected is accurate and validated
  • Development and maintenance of tagging best practices
  • Communicating tracking requirements to both technical and non-technical stakeholders
  • Supporting the delivery of the A/B and Multivariance Testing (MVT) roadmap aligned with business objectives to optimise landing pages and website conversion funnels
  • End-to-end delivery of AB testing process, including hypotheses creation, test implementation and post-test analysis

About You

To be successful you will have experience of:

  • Working as an Analytics Implementation specialist, Digital Analyst, Web Analyst or Web Developer
  • Working with Tag Management System, ideally Google Tag Manager
  • Using analytics tools such as Google Analytics (GA4), Firebase or similar

In addition we are looking for:

  • Knowledge of Web Technologies such as HTML, CSS and JavaScript
  • Experience of Mobile App tracking and measurement would be an advantage
  • A strong communicator, keen to collaborate with a 'customer first' approach
  • Drive, enthusiasm, with a willingness to develop skills
  • High attention to detail

What you can expect from us?

  • Competitive salary and pension contribution scheme
  • Private Medical insurance
  • Discounted Health Screening
  • Option to purchase discounted Dental Insurance
  • Life Assurance
  • 50% discount for you and 25% discount for your friends and family
  • Access to company perks portal for regular retailer discounts
  • 33 days holiday (including bank holidays) and the opportunity to buy 5 additional days
  • Free onsite parking
  • An employee health, wellbeing advice and guidance service
  • As one of the industry's leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take