Digital Analyst
My client is a rapidly expanding leisure business and one of the UK's best loved organisations operating a number of hugely successful brands. They have an excellent reputation and constantly seek new ways to bring innovative products and services to their customers. They now have an exciting opportunity for a Digital Analyst to join their growing marketing team.
- One of the most competitive benefits packages
- Purpose built office with best quality amenities
- Remote/ Hybrid working
- Over £1 bn turnover brand
- Iconic brand name. 25 years' history
- Fantastic and real values. Impactful D&I policy
Insight & Analytics team
- Recent multi-million investment into this area specifically
- Recruitment drive, growing the team to 15+
- Best in class resource and software
- Insight/ Analytics and CRM team - filled with huge brand names and fantastic individual reputations
We have had years of successfully placing people into all areas of the business so we can say with confidence from this work that here is a fantastic place to work…
So we know in joining this business you will be supported in the day to day as well as long term growth and individual progression.
They have an excellent reputation and constantly seek new ways to bring innovative products and services to their customers, and as part of their continued growth strategy they are looking to add dynamic and enthusiastic Digital Analyst to their successful team.
You'll be working closely with their Digital and Product Teams, and engage with various systems and pieces of software with a focus on Google Analytics, Looker studio and SQL
Responsibilities:
- Analysing user behaviour (Mobile app/website), usage patterns, engagement, and conversion rates across digital channels (such as website, email, social media and online advertising) to identify opportunities for improving user experience
- Developing reports and visualizations to effectively communicate findings and insights to stakeholders, including executives, marketing teams, and other relevant departments
- Extracting and analysing data from various sources, including Google Analytics 4 (Firebase) and other analytics platforms to build dashboards
- Conducting ad-hoc analysis and provide insights to inform business decisions
- Collaborating with cross-functional teams to develop and implement strategies to optimize Mobile app/website performance
- Keeping up-to-date with industry trends and developments in mobile app and digital analytics
The Person:
- 2+ years of experience working as a Digital Analyst/Web Analyst (ideally experience in Mobile App reporting)
- Strong problem-solving and critical thinking skills with a results-oriented mindset
- Strong analytical skills with the ability to collect, organize, and analyse complex data sets
- Experience using Google Analytics (GA4 preferably) (Firebase), GTM, Big Query, SQL, Looker Studio, Microsoft Clarity/Hot Jar, and other similar tools
- Excellent communication skills, both written and verbal, with the ability to effectively communicate complex data insights to non-technical stakeholders
