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Customer Marketing Analyst

  • Location: Staffordshire
  • Salary: £35000 - £43000 per annum per year

Posted 7 months ago

  • Sector: Marketing
  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Client: Client A1 Better Placed
  • Expiry Date: 03 December 2023
  • Job Ref: 89089_1699013459

Customer Data Analyst

  • £40,000
  • Bonus
  • One of the most competitive benefits packages

  • Purpose built office with best quality amenities
  • Remote/ Hybrid working

  • Over £1 bn turnover brand
  • Leaders in the market without question
  • Iconic brand name. 25 years' history
  • Fantastic and real values.
  • Impactful D&I policy

Insight & Analytics team

  • Recent multi-million investment into this area specifically
  • Recruitment drive, growing the team to 15+
  • Best in class resource and software
  • Insight/ Analytics and CRM team - filled with huge brand names and fantastic individual reputations

We have had years of successfully placing people into all areas of the business so we can say with confidence from this work that here is a fantastic place to work…

So we know in joining this business you will be supported in the day to day as well as long term growth and individual progression.

They have an excellent reputation and constantly seek new ways to bring innovative products and services to their customers, and as part of their continued growth strategy they are looking to add dynamic and enthusiastic Customer Data Analyst to their successful team.

Responsibilities:

  • Campaign effectiveness - support in the creation, build and optimising of clear and coherent measurement frameworks to identify campaign, channel and offer performance to support continuous improvement
  • Make recommendations with brand/marketing SMEs to influence the next best course of action
  • Collaborate with all wider digital and operational teams to optimise the true end to end customer journey and experience
  • Identifying and creating opportunities to grow digital engagement and conversions
  • Optimise the customer data landscape
  • Perform deep-dive analysis for specific campaigns and communicate results to the relevant stakeholders with suggestions in improvements
  • Creating processes for data quality issues to be resolved

The Person:

  • Deep understanding of how to use data & insight to spot issues and opportunities to drive marketing objectives
  • Great understanding of different digital channels
  • Expertise in digital analytics tools (ideally Google Analytics and GCP)
  • Expertise in analytics software and packages (SQL, Faststats, Adobe, Salesforce etc)
  • Expertise in data visualisation and story telling
  • Previous management experience and capability
  • Understands various performance marketing techniques and how to use data to optimise campaigns
  • Commercially aware and able to integrate company agenda into thinking
  • Passionate and proactive
  • Expert knowledge of Excel and other Microsoft Office programs
  • Strong personal skills