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Customer Analytics Manager

  • Location: Staffordshire
  • Salary: Up to £60000 per annum per year

Posted 9 months ago

  • Sector: Marketing
  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Client: Client A1 Better Placed
  • Expiry Date: 29 September 2023
  • Job Ref: 20210_1693408326

Customer Data Analytics Manager

  • £60,000
  • 10% bonus
  • One of the most competitive benefits packages
  • Purpose built office with best quality amenities
  • Remote/ Hybrid working
  • Over £1 bn turnover brand
  • Iconic brand name. 25 years' history
  • Fantastic and real values. Impactful D&I policy

Insight & Analytics team

  • Recent multi-million investment into this area specifically
  • Recruitment drive, growing the team to 15+
  • Best in class resource and software
  • Focus is to build out a senior leadership team (this role has x2 direct reports)
  • Insight/ Analytics and CRM team - filled with huge brand names and fantastic individual reputations

We have had years of successfully placing people into all areas of the business so we can say with confidence from this work that here is a fantastic place to work…

So we know in joining this business you will be supported in the day to day as well as long term growth and individual progression.

They have an excellent reputation and constantly seek new ways to bring innovative products and services to their customers, and as part of their continued growth strategy they are looking to add dynamic and enthusiastic Customer Data Analytics Manager to their successful team.

In this role you will manage and oversee the creation, delivery and optimisation of accurate and timely CRM reporting, and delivering actionable insights using the customer and communication response data to tell effective stories - driving impactful change across the business.

Responsibilities:

  • Campaign effectiveness - manage, create, build and optimise clear and coherent measurement frameworks to identify campaign, channel and offer performance to support continuous improvement
  • Own the delivery of insight and recommendations with brand/marketing SMEs to influence the next best course of action
  • Collaborate with all wider digital and operational teams to optimise the true end to end customer journey and experience
  • Identifying and creating opportunities to grow digital engagement and conversions
  • Own and optimise the customer data landscape
  • Managed and performing deep-dive analysis for specific campaigns and communicate results to the relevant stakeholders with suggestions in improvements
  • Owning data quality and ensuring the delivery of timely and accurate reporting to the business
  • Creating processes for data quality issues to be resolved

The Person:

  • Deep understanding of how to use data & insight to spot issues and opportunities to drive marketing objectives
  • Great understanding of different digital channels
  • Expertise in digital analytics tools (ideally Google Analytics and GCP)
  • Expertise in analytics software and packages (SQL, Faststats, Adobe, Salesforce etc)
  • Expertise in data visualisation and story telling
  • Previous management experience and capability
  • Understands various performance marketing techniques and how to use data to optimise campaigns
  • Commercially aware and able to integrate company agenda into thinking
  • Passionate and proactive
  • Expert knowledge of Excel and other Microsoft Office programs
  • Strong personal skills