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CRM marketing manager

  • Location: North Yorkshire
  • Salary: £30000 - £40000 per annum per year

Posted 9 months ago

  • Sector: Digital
  • Contact: Kate Siegel
  • Contact Email: katesiegel@betterplaced.com
  • Client: Client A1 Better Placed
  • Expiry Date: 12 April 2024
  • Job Ref: KS/CRM_1710344706

We have a super opportunity for a CRM / Email Marketing Manager to join a travel / leisure business in Yorkshire. You will be a car driver (due to the location of the office) and should be able to travel to their offices 2 x days per week.

Responsibilities will include:

  • oversee the development and execution of email marketing campaigns and CRM (Customer Relationship Management) strategies to engage and retain customers or clients.
  • leverage email communication and CRM platforms to nurture leads, build brand loyalty, and drive conversions.
  • crafting compelling email content, segmenting email lists, designing automated workflows, and analysing campaign performance metrics to optimise results.
  • enhancing customer relationships, increase brand awareness, and ultimately contribute to business growth and revenue generation
  • take day-to-day responsibility for email scheduling, delivery, reporting and campaign selections

We're looking for someone with experience in A/B Testing, experience in managing CRM / Email marketing campaigns and someone confident in analysing the data and delivering reports.