Are you a talented CRM Manager with Hubspot experience who is looking for a new role in a business that makes a difference to people’s wellbeing? If yes, read on!
Better Placed are delighted to be working with this rapidly expanding Healthtech business as they continue grow both in the UK and internationally.
Our client has a clear vision and is on a mission to help their customers with their fitness and wellbeing.
They are looking for an experienced CRM Manager to own the digital customer lifecycle and drive engagement, retention and LTV.
The role
Take ownership for the leads pipeline in Hubspot, understanding conversion through the funnel, recommending and executing strategies to improve this and reporting on performance
Understand and report on the Hubspot sales pipeline, recognising patterns and executing lead allocation accordingly
Design and execute CRM strategies and customer journeys to drive commercial value from our clients database - including prospect conversion, onboarding and customer retention
Use data and insight to design compelling customer journeys
Define key messages, propositions and workflow/campaign structures
Build campaigns using segmentation, dynamic content and personalization
Execute the operational design, build, deployment and delivery of multi-channel CRM programmes
Collaborate closely with marketing teams to ensure campaigns are delivered to brief, on brand and to deadlines
Understand the effectiveness of CRM programmes against KPIs, creating actionable insight to optimise performance
Interpret and report on CRM performance, specifically open and click-through rates, churn reduction impact, sales conversion, revenue & LTV
Design and implement a comprehensive test and learn programme, fully utilising the CRM platform capability (Hubspot) to identify winning messaging, creative and proposition
Work with the Insight, Sales and Finance teams to understand effectiveness of CRM at a channel and programme level
The person
A seasoned CRM specialist with proven experience driving commercial value from CRM channels
A Hubspot expert
A data led marketer who uses insight to inform future campaigns
A great communicator who enjoys partnering with stakeholders at all levels
For much more information on the role please apply immediately