CRM Manager
One day a week in Leeds office.
Competitive Salary!!
Better Placed are delighted to be partnering with a well established consumer business based in Leeds within a close commute of Wakefield, Bradford or York. This a fantastic company with strong growth plans and a brilliant family feel culture.
As the CRM Manager you will have a strong background in managing segmentation projects to identify key customer behaviours, managing the contact process and overall just making sure that all customer touch points are effectively used to support the CRM strategy. This role is extremely varied, no two days will ever be the same!! Within this role you will find yourself being responsible for building and implementing the online CRM campaigns, and post purchase life-cycle, retention and acquisition communication.
Ideal Candidate :
- You will have 5+ years experience in a similar role
- Extensive experience of customer journey development using test & learn strategies
- Strong analytical skills as being able to report is a must
- Background of working within Retail, Travel or Leisure organisations is advantageous but not essential
- You will have experience across multiple email platforms and CRM platforms
- Must be highly experienced in segmenting / data manipulation
- Extensive experience of CRM strategy and campaign management
- A good understanding of Google Analytics and experience in using design programs - Illustrate, Photoshop, dreamweaver
- Experience of using Salesforce CRM systems is a distinct advantage
